Search engine opti­miza­tion (SEO) is the the affir­ma­tive Inter­net inter­ac­tions that affects the place­ment and vis­i­bil­i­ty of a web­site or a web page in a Inter­net brows­er based search engine’s result pages (SERP)— often referred to as “nat­ur­al”, “organ­ic”, or “earned” results.

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