Last Updated on 5 Mar 2025 by SEO Manager
Elevate Your Local Business with Custom Audience Targeting
In today’s competitive digital landscape, generic local ads aren’t enough. At Your Local SEM, we specialize in combining precise location targeting with powerful custom audience strategies to connect your business with the exact customers you want to reach. Whether you’re a law firm in Newark, a retail store in Ocala, or any local business looking to dominate your market, our custom audience approach delivers measurable results that generic SEM services simply can’t match.
Custom Audiences: The Game-Changer for Local Marketing
Custom audiences are specialized groups of potential customers created using existing data points—from website visitors to customer lists to behavior patterns. When combined with local search engine marketing, they create unmatched targeting precision that puts your business in front of the right local customers at exactly the right moment.
Comprehensive Platform Coverage
We implement custom audience strategies across all major digital advertising platforms, giving your local business maximum visibility where your customers spend their time:
Search and Display Networks
- Google Ads & Search Results Pages
- Microsoft Advertising (Bing)
- YouTube Video Ads
Social Media Platforms
- Facebook & Instagram Ads
- LinkedIn Advertising
- Twitter Ads
- TikTok For Business
- Snapchat Ads
Types of Custom Audiences for Local Businesses
No matter which platform we’re using, we can create specialized custom audiences tailored to your local business goals:
Customer Match Audiences
Upload your existing customer information to reconnect with past clients across multiple platforms.
Website Visitor Audiences
Target local users who’ve visited your website but haven’t converted, bringing them back to complete their customer journey.
Lookalike/Similar Audiences
Expand your reach by finding new prospects who share characteristics with your best existing customers.
Engagement-Based Audiences
Reach local users who have previously interacted with your content, ads, or social media profiles.
Behavioral & Interest Audiences
Target users based on their demonstrated interests and online behaviors, combined with your specific location parameters.
CRM Integration
Seamlessly connect your customer database to create dynamic, updating audiences across platforms.
The Custom Audience Advantage in Local SEM
1. Higher Conversion Rates
By combining location data with custom audience signals, we target the users most likely to convert. This means more customers, not just more clicks.
2. Lower Cost Per Acquisition
Custom audiences reduce wasted ad spend by focusing exclusively on your most valuable prospects in your service area.
3. Personalized Messaging
Different audience segments receive different ad messaging based on their relationship with your business—whether they’re new prospects, past website visitors, or existing customers.
4. Search Visibility When It Matters Most
Custom audiences ensure your business appears in search results when high-value local customers are searching, even for competitive terms.
5. Cross-Platform Remarketing
Reach the same valuable audience across multiple platforms, creating consistent touchpoints throughout their decision journey.
Our Custom Audience Development Process
- Data Collection & Analysis: We help you gather and analyze your existing customer data to identify patterns and opportunities.
- Audience Segmentation: We create specialized segments based on value, behavior, and needs.
- Platform Strategy: We determine which platforms will deliver the best results for each audience segment.
- Testing & Optimization: We continuously refine audiences based on performance data.
- Expansion & Scaling: We use successful audience insights to create lookalike audiences and expand your reach.
Local Search Success with Custom Audiences
When potential customers search for your services in your area, generic location targeting isn’t enough. Our custom audience approach ensures:
- Your ads appear for the most valuable local searchers
- Your messaging resonates with each specific audience segment
- Your budget is focused on prospects most likely to convert
- Your business stands out from competitors still using basic targeting
Get Found by Your Ideal Local Customers
Generic local targeting puts your business in front of everyone in an area. Our custom audience approach ensures you reach the right people within that area—those most likely to need your services and become loyal customers.
Contact us today for a free custom audience analysis. We’ll show you exactly how many potential high-value customers are in your service area and how we can help you reach them.
Ready to Transform Your Local Marketing?
At Your Local SEM, we specialize in creating high-performing campaigns that connect your business with the exact local customers you want to reach. As your dedicated Local Digital Marketing Agency, we’re ready to help you implement sophisticated custom audience strategies that your competitors simply can’t match.
Let’s get started!