Local Search Engine Optimization

Local Search Engine Optimization

What is Local Search Engine Optimization?

Local Search Engine Optimization (SEO) is organic and geographically targeting your local business online.  Google My Business, Bing Places for Business and other local directories are primary vessels along with your website to help customers find you online.

The largest search engines according to popularity are:

  • Google.
  • Bing.
  • Yahoo.
  • Baidu.
  • Yandex.
  • DuckDuckGo.

Statistics (updated September 2019), show that Google has 81.5% market share.  A breathtaking number.

72 percent of customers who perform a local search visit a store within five miles.

When you type in 'car accident lawyer near me' or 'dentist in princeton, nj' you have performed a 'Local Search'.

Local SERPs (Search Engine Page Results) describe the results that show up for a local-based query based upon either where the customer is physically located or has intended as part of the search input.  So, 'ortho near me' and 'ortho in princeton, nj' may bring similar results if the customer is physically in princeton, nj.

Almost all Local SERPs return what is called a ''Local Pack'.  These are the top ranked businesses based on the customer query.

These local SERPs are may further be broken down into smaller components that may consist of one or more of the following blocks:

  • Adwords (Top)
  • Featured Snippet
  •  Image Pack
  •  In-Depth Article
  •  Knowledge Card
  •  Knowledge Panel
  •  Local Pack
  •  Local Teaser Pack
  •  News Box
  •  Related Questions
  •  Reviews
  •  Shopping Results
  •  Site Links
  •  Tweet
  •  Video
  • Adwords (Bottom)

A 'Local Pack' is list of local businesses based on the SERP.  Each search engine presents a different 'pack' based on their own unique algorithms for the SERP.  Some of the top search engines present these packs in following manner:

  • Google plucks a set of three top results under a map from Google My Business (GMB).
  • Bing's SERP shows five businesses from Bing Places for Business.
  • Yahoo relies on Bing Places for Business for it's SERPs.
  • DuckDuckGo combs Bing, Yahoo, and Yandex.

Search Engines display a variety of data from various sources in the Local Packs.  These are not limited to opening hours, review and ratings, photos and in some cases, results from local and professional directories.

 

Google My Business

Google My Business is a tool for businesses and organizations to manage their online presence across Google, including SERPs and Google Maps.  Google's SERP returns this data in Local Pack of three listings.

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Bing Places for Business

Bing Places for Business shows local business as a part of it's SERP.  This is generally in a five Local Pack format.

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Local SEO Citations

Local SEO Citations is any online mention of the name, address, and phone number (NAP) for a local business. These local citations may be sourced from a local business directory, on websites and on social media platforms.

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What Would You Like to Do Next for Local Search Engine Optimization?

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