What is ?

SEM or Search Engine Marketing is paid marketing efforts your webs content to all the major search engines.

It involves using keywords and ads by targeting specific geographic locations.  These locations can be local, area, state, national or international.

SEM is also supported by display ads in other websites.  Short video clips that run as promotional content as part of other videos is also SEM.  Finally, SEM can be performed by displaying short ads within mobile apps on mobile devices.

Why is SEM Important?

Because of lim­it­ed space on first page, SEM (Search Engine Mar­ket­ing) is impor­tant to gain high vis­i­bil­i­ty for prod­uct, ser­vice, event orga­nized around an indi­vid­ual or a busi­ness.  Essen­tial­ly, by pur­chas­ing “real estate on first page”, a mar­keter can gain promi­nence via SEM cam­paign that would oth­er­wise be not pos­si­ble with sim­ple search engine opti­miza­tion or SEO.

How is SEM Done Right?

SEM can be done via an spe­cial­ized agency or an indi­vid­ual who opens an account with Google and Bing.  These are the major search engines and account for 99% of US mar­ket SEM spend­ing.  Your Local SEM is a SEM agency.

Togeth­er, Bing / Yahoo account for 30% of the online search share.  Google has the rest of the mar­ket share. It pays to be on Google and Bing’s SEM cam­paigns. More recent­ly, paid social media mar­ket­ing or SMM is also includ­ed as part of SEM.

By care­ful­ly research­ing the key­words, by pric­ing or bid­ding the key­words right, by cre­at­ing attrac­tive ads, and by prop­er tar­get­ing the ads a good mar­keter will achieve suc­cess in SEM efforts.

So, what are you doing today?

Act Now. Call us Today.

We will pro­vide you FREE and no oblig­a­tion quote for your needs. Our expe­ri­enced team knows how to take your needs into account and deliv­er to you a mar­ket­ing pro­gram that turns poten­tial vis­i­tors into busi­ness!

By phone: 609–439-2026 or

Contact us 24/7 online.

Pub­lished on: Aug 21, 2015 @ 16:58

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