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Diagnosing a traffic drop? Just breathe! –

A traffic drop or decline is something all of us have come across on multiple occasions. A four-step guide to help you tackle this problem
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Google’s next anticipated update measures and benchmarks website performance, putting user experience at its heart. But understanding Core Web Vitals is key and optimizing for these new rankings isn’t something you can do overnight!

The Way To Diagnose A Website Site Visitors Drop

If you have seen shifts in traffic throughout the website because of a few keyword phrases, then there can be multiple causes. There may be any number of the reason why your Google site visitors dropped suddenly and significantly.

Four Ways To Audit Your Website’s Rating

  1. Google Search Engine Updates

To keep away from being crippled by Google’s updates, use an efficient cross-channel marketing and visitors strategy that features social media and other marketing channels. If your website continues to rank on other search engines like google like Yahoo or Bing, this is an almost positive sign that you’re affected by a Google penalty. The key to figuring out if your web site was impacted by a recent Google update is to verify multiple data factors.

  1. On Page Optimization

The cause might be on-web page optimization. However, there can be multiple areas subject to modifications and consumer interactions which may also affect site visitors. These embrace website redesign, the addition of recent sections, merchandise stock, negative evaluations about Website/Brand, Paid Marketing price range, holidays, global events etc.

  1. Your Competitor’s Efforts

It is also possible that a competitor is probably updating their pages one by one, improving the content material, optimizing key phrases, headers, and HTML tags. In this case, go to the pages in query, see how they compare to your individual pages, and borrow optimization ideas.

  1. Links to your Website

To determine in case your website visitors was impacted as a result of your website having too many low-high quality links, you will want to do a link audit, which begins by exporting your hyperlink graph and doing a deep evaluation.

Five Tips On How To Uncover Potential Causes On Your Traffic Drop Workflow

  1. On/Off Page Optimization

Technical adjustments to the site can alter the way search engines like google and yahoo crawl, render, and index a website’s content. Examples include canonicalization, modifications to URLs, and crawl directives. Take a have a look at the SERPs for a number of the web site’s most essential key phrases. How do they appear now in comparison with before the drop in visitors occurred? Doing this evaluation can offer important clues about the nature of the problem. Once you’ve verified that there is in fact a major drop in visitors and it’s not the direct results of indexing issues, the real detective work begins.

  1. Site Map

Follow Google’s search engine optimization tips and business best practices to attenuate the risk of shedding your site visitors or being penalized. Make sure you submit sitemap with Google Search Console. An often-ignored facet of SEO is just making sure search engines like Google are in a position to correctly crawl and index your web site. A internet crawler needs to be able to crawl a page so as to see its content and needs to have the ability to index a page so as to rank it.

  1. Redirects

Redirects are used to transition users and search engines like google from an old page to a brand new web page. Using 301 redirect indicators to Google that the page has permanently moved. Change the text of your robots.txt file and remove the hyperlinks that disallow the major search engines from accessing these pages in your site which might be essential for natural search visibility.

Similarly, check for incorrect usage of noindex or nofollow tags. If a nofollow attribute is applied to your website’s internal pages, it will immediately influence the PageRank and trigger the location rankings to drop.

  1. Duplicates

Multiple posts on the identical exact subject – If you write two posts on the identical exact matter, Google can have a hard time figuring out which to rank. This could result in your preliminary submit really dropping in rankings. This doesn’t apply to the identical class, but the identical focus keyword.

  1. Google Trends for Research

You can look at Google Trends to see if there are any adjustments that might clarify those discrepancies. You many need to update content.

  1. Google Analytics

Use Google Analytics as your weapon, and restore your web site to glory. It’s very important to look at the big picture in terms of visitors drops.

Summary

It’s essential to notice that there isn’t one single rating factor that can make or break your SEO. It’s the combination of all of your technical, on-page, and off-page efforts that work collectively to construct a search engine optimization-friendly website. Search engine optimization is the process of optimizing your website to rank as high as attainable in organic search engine outcomes.

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Why Style Matters in SEO?

A that is chrisp, cogent and consistet appreciates the reader’s intelligence by showing that you respect and want to earn trust of the visitor to the website.  Trust is vital in search engine result pages (SERP) for all your local seo results.

Google’s algorithms have become sophisticated enough that the quality of content has more importance than use of any particular keyword or phrase or string. Thus, the first SERP might not contain an exact match keyword anywhere in the body of the page.

When it comes to marketing your business / website, your writing style matters a lot. Sadly, it gets ignored enough time.

What is important is that your writing be clear, concise and consistent.

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Put RAD in your Backlinking

Follow simplest backlinking strategies.

According to gShift, a backlinking strategy is very simply about these three concepts:

Relevancy, Authority & Influence, Diversity.

Every backlink you build should pass the RAID test:

  • Relevance – Is this link coming from a relevant source that further supports the relevance of my content?
  • Authority & Influence – Was the source of this link written by an authoritative, influential person or business?
  • Diversity – By adding this link to my web presence am I diversifying and adding value to my digital footprint?

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10 Steps for better website

1. Put Your Phone Number At The Top Of Every Page In Big Font Sounds obvious, right? But, millions of sites don’t do this. According to a report by VSplash, “six out of ten SMB websites in the U.S. are missing either a local or toll-free telephone number on the home page to contact the business.” Small business owners are always talking about how they want “calls not clicks.” Put your phone number in people’s faces. That might help.

2. Understand Your Customer’s Objectives Many small and local business websites are a home page with some kind of “welcome” message and/or marketing text, an image or two, and a couple of tabs — usually Services, About, Contact, etc. Your business likely has a variety of different types of customers who are looking for different things, and when they land on any page of your website, it should be crystal clear how to find what they are looking for immediately. This is no easy task, particularly for large websites with lots of content. A recent example I looked at was a veterinarian site that just had Services, Contact and Events tabs. While it’s not rocket science for a visitor to click on the Services tab to find that the vet provides services for horses, providing navigation that prominently identifies the animal types the vet works with would help. Navigation links like Dogs, Cats, Horses, Duckbill Platypus, etc. are much more likely to be of interest to people with sick pets than your next street fair appearance.

3. Create Content That Focuses On Your Customers’ Needs You’ll find this one repeated everywhere there is a search marketing guru, but it’s perhaps one of the most effective things you can do to bring qualified leads to your website with the hopes of converting them. Offline, when you are selling a customer, you do it by answering common questions, telling them how you do things, providing them with pricing and timing information, etc. It’s no different with your website. In our above Vet example, perhaps the site could explain how they deal with the typical Duckbill Platypus maladies. If you’re at a loss for content ideas for your site, consult How To Create Content When You’d Rather Be Doing Something Else.

4. Don’t Use Clip Art! You’re a cheap guy, right? That’s how you’ve become overlord of your vast SMB empire. But, just because you are cheap doesn’t mean your website has to look cheap (unless, of course, that is what your brand is all about, such as, Cheap Harry’s Auto Repair). Use of clip art is a serious offense. There are plenty of inexpensive design services that can supply you with decent-looking artwork for your site. Try ODesk, Elance, 99Designs or better yet, the local high school art class. You can always upload a nice photo, too. Show your company vehicles and your location. Maybe show yourself or your employees at work. People want to do business with people, not clip-art models, and definitely not with that chick sitting on the floor with a laptop raising both arms in triumph. Can we please just retire her?

5. Add Testimonials Potential customers want to see that other human beings find your services valuable. Adding a few quotes from happy customers can do a lot to help sell people on your service. Just make sure they are real quotes. If you don’t have any, grab some from a third-party review site like Yelp, which leads us to the need for trust.

6. Add Trust Marks Just like testimonials, trust marks — logos from services that provide some kind of validation of how good or trustworthy a business is — can go a long way toward helping someone, who has never heard of you before, feel good about making a purchase on your site, sending you an email or picking up the phone. Logos from organizations like the BBB, the local business association, or even the local soccer league will do the trick.

7. Add Conversion Messages To Your Landing Pages (And All Your Pages) For each page on your site, you would ideally craft conversion messages relevant to the content (e.g., “Is Your Duckbill Platypus Sick? Call Us Now!”). You may even want to test putting a “contact us for a free estimate” message in front of visitors that request the content using a lightbox type pop-up approach. One client increased inbound leads by 300% just using this simple technique.

8. Qualify Your Visitors I love sites that take visitors through a simple set of questions designed to segment them (e.g., budget, nature of their problem, timing, size of their company, title, location, etc.). This method can help you push the visitor to the right content, product, salesperson, etc. While it could also reduce the number of inbound leads, those leads that come in should be of much higher quality because they’ve been qualified.

9. Keep Your Address, Hours & Event Calendars Up To Date Goes without saying right? You’d be surprised. Or maybe you wouldn’t…

10. Improving Conversion Tends To Have a Faster ROI Than Improving SEO Let’s say you make $100 every time someone fills out a form on your website. If your site converts 1% of all visitors, you make $1 for every visitor that shows up. Double that to 2% and you make $2. If it costs you $1,000 to get to 2%, the improvements will pay for themselves after 500 visitors. Everything after that is gravy.

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Local Search Engine Marketing is King

Local Search Engine Marketing is King.

  • 59 per cent of Internet users submit a query in search engines at least once per day.
  • 76 per cent of users use search engines to find local business information.
  • In 2011 Google disclosed that 40% of mobile search traffic is with local intent.
  • In 2012 Google disclosed that 50% of mobile search traffic is with local intent.
  • In 2012, according to one estimate, 43% of search results on Google carries local search intent.  25% with Bing / Yahoo has local Intent.

 

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DoDa or DoNotDoDa of Good Customer Review

Dos and don’ts to consider when crafting a good customer review:

  • Don’t be afraid to state the obvious.
  • Stay on topic.
  • Keep it succinct—try to stick to the overall experience and provide information that will be helpful to the next person that reads it.
  • Don’t get too personal and don’t get overly nitpicky, especially if you’re a hard person to please anyway.
  • Try to reveal what’s interesting or unique about a business.
  • Again, be specific.
    • Don’t just mention that it’s affordable—offer examples of what makes it economical.
    • Was the overall service good or bad? What was the ambiance like? If the restaurant says it’s kid-friendly, is it really?

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Moving an HTML Site to WordPress After Loss of Website Traffic « ISEdb.COM

http://isedb.com/20120919-16937.php

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How Valuable is Your Page? Ask Google!

How Does Google Determine the Value of A Page?

Short answer: By determining how long visitor stays on the page.

Technically speaking: SERP CTR (Search Engine Results Page Click-Through Rate)

What is SERP CTR?  Short answer: It is the page that got viewed because the search engine rendered it to the user.  Google is like a jealous overlord.  If it brings you something, it wants you to enjoy it.  If you do not, it remembers it and will make sure you do not get the same page again (or another person for the same search).

 How can yo make users experience richer?

There are three ways to do this:

• Ensure that the rich snippet page description which appears on the SERPs accurately describes the actual content of the page.
• Make the content of the page available to the visitor as fast as possible. Check the page is fast loading and relevant content is situated “above the fold” (so visitors won’t need to scroll)
• Make content relevant for visitor, not the search engines.

 

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SEO – Right Stuff Back To Basics

With much of the SEO sphere focusing on link-building and (to a lesser extent) social media metrics, it can become easy to place all efforts on off-site SEO while neglecting on-page factors. However, even the most impressive link profile or social media presence does not tell search engines enough about what the linked-to site is about or how it translates into a good user experience. As such, it becomes imperative to put time and energy into what could easily be an overlooked yet easy-to-control aspect: on-site SEO.

Meta Data

A page’s title and description are absolutely critical in telling search engines and (equally important) users the topic of a page. As search engine results pages (SERPs) become cluttered with search results intermingled with local results, it becomes more important to have descriptive, well-written titles and descriptions with an adequate use of keywords and command modifiers. Use keywords as appropriate to convey the topic, but do not go overboard. Being spammy will not only be frowned upon by the Googles of the world, but it will also translate into a lower click-through rate by users. The general consensus is that using more than 70 characters for titles and 160 for descriptions is overkill, and it’s OK to use less. Always write with the user in mind.

Note in the photo above of a SERP for ‘Atlanta Real Estate’, which is one of the most competitive real estate markets in the U.S., that each entry uses different keywords in their descriptions and titles. For example, www.PremierAtlantaRealEstate.com includes information about schools and neighborhoods, which will appeal to a different kind of buyer than that of the entries above it, which put more emphasis on ‘luxury’.

Site/URL Structure

Ideally, every page on a typical website should be within three clicks of the home page. Clearly this is not applicable for large sites such as Wikipedia, Amazon, etc., but for the average local real estate site this should be a clear-cut objective. As such, keep it in mind when structuring your site into folders; the goal is to have a logical, well-thought-out and easily understood structure.

For example: domain/city/property type/landing page could be feasible for most agents, depending on their target audience and niche. Of course, there could be variations such as domain/property type/city/landing page, but the objective is the same: Have a clear, easy-to-understand structure from both a user’s and search engine’s perspective.

Remember, structure is (and will continue to be) important, as it helps users understand relevancy and helps search engines in placing relative importance of any given page.

Interlinking

Oftentimes underused, how pages are interlinked from one to another can create a better user experience and keep authority/trust flowing freely throughout the site. Just as in link-building, use different variations of keywords to link to a page, which is clearly much easier to control on-page than off-page.

For example, linking to a Boston condos page can be linked to with varying anchor texts such as “Boston condos for sale,” “Condos for sale in Boston,” “Beantown condos,” etc., and can effectively increase rankings on long-tail searches.

The example above, taken from www.LuxurySarasotaRealEstate.com, illustrates interlinking well-done. It has contextual links to similar pages that a user may find interesting, links on the main navigation to key pages throughout the site for quick browsing, and anchored links within the same page for easy navigation – useful for particularly long pages, where a user may not be able to locate the information they are looking for based on the sheer content quantity.

Use HTML-based text to write links, as links in Java, Flash or other plug-ins have a good chance of not being reached by the search engines’ spiders. Furthermore, avoid unnecessary linking; after all, having too many links not only dilutes the “juice” passed on to each link but in many cases crawl spiders will not follow all links on a page to its destination.

Although articles about link-building and social media strategies continue to dominate the SEO landscape, it is imperative to put time on an aspect over which a website master has immediate and direct control: on-site SEO!

 

 

 

http://next.inman.com/2012/09/on-site-seo-going-back-to-basics/

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1000 Women :: 1000 Websites

Startup Training School is sponsoring a one day worldwide marathon for 1000 women to start their own websites.

Here is the info:

Confections, Coding and Community Get your website up and running in one day at this local Philadelphia meet up for ONE K in 1 DAY Do you have a great business concept, but lack a website? Are you overwhelmed at the thought of creating and launching your web presence? On September 9th, 1,000 women around the world will be getting their website up and running in StartupTrainingSchool.com’s ONE K in 1 DAY event. For an extra dose of community and support, Philadelphia-area women will be gathering at the Huntingdon Valley headquarters of AWeber Communications to work through the steps together, and access the knowledge of local web experts.

 

Here is the link:  http://philadelphia1kin1day.eventbrite.com

Good luck!

 

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