Last Updated on 1 Nov 2024 by NR

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Google Business Profile Photos for your Business

Google Business Profile Photos are important for businesses because they serve as visual representations of the business. They help customers identify a business, build trust and credibility, and create a strong branding presence. The photos also appear in Google’s search results and help businesses stand out from their competition. They also help customers navigate to the business’s website, which can lead to more customers and more sales.

Here are the top five reasons to have Google Business Profile Photos:

1. Build Brand Recognition: People are more likely to remember a business when they can associate it with a photo.
2. Increase Credibility: People are more likely to trust a business when they can see its photo.
3. Stand Out from the Competition: A strong branding presence helps customers find the business amongst its competitors.
4. Improve Search Results: Photos help business appear higher in the search results, which can lead to more customers.
5. Drive Traffic to the Website: High-quality profile photos can help customers navigate to the business’s website and make a purchase.

Having a Google Business Profile Photo is an essential part of any business’s online presence. It helps customers identify the business, build trust and credibility, and create a strong branding presence. It also helps businesses appear higher in the search results, which can lead to more customers and more sales. The photos also help customers navigate to the business’s website, which can lead to even more customers. So, if you’re looking to increase your business’s online presence, having a Google Business Profile Photo is an essential step. For businesses looking to increase brand awareness and drive more qualified traffic, Search Engine Marketing is a key strategy that leverages search engine ads to put your business in front of potential customers.

Exterior photos

Exterior photos help customers recognize your business as they approach from different directions and at different times of the day.

Take at least three good exterior photos to help customers recognize your business. Make sure you capture a photo from each direction that customers might approach your business. Make sure your photo is level and your front is in the center of the photo.

If this is a storefront, make sure you capture name of business. Take separate photos of “open” or welcome sign, and your posted hours of business.

Interior photos

Interior photos help your customers get a feel for the inside and decor of your business. Take at least three great interior photos to show customers what your business feels like once inside your business.

Take photos from as they enter the business. Any seating / waiting area. And few photos from the back of the business looking at the front. Any conference room or reception.

Photos at work

Photos help customers quickly understand the type of work you do. Add at least three photos that are representative of the services you offer. Capture photos of your team providing different types of service to customers. If you use any specialized equipment then photos of the equipment.

Team photos

Team photos are important to present a more personal side of your business. Add at least three photos showing your management team and your employees. Show yourself and any staff to highlight your personalities and give potential clients a feel for what you’re like.

TIPS

1. Avoid pictures of children or face of customers unless you have written permission from them.
2. Make sure photos are clear and have plenty of light.
3. Make sure photos are level, avoiding too many angles or looks that can confuse the orientation of the viewer.
4. Eye level photos are best.
5. Color or black and white are both fine.

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