5 ways to optimize your AdWords campaign.

You should eval­u­ate key­words not only from a con­ver­sion point of view, but also con­sid­er­ing how users behave on your site after click­ing on an ad.

Low bounce rate, high time on site, and more page views can also be good indi­ca­tors of how suc­cess­ful a by test­ing var­i­ous head­lines and choos­ing the one that brings you the best con­ver­sion rate. Then com­bine the best head­line with a vari­ety of Dis­play URLs and choose the win­ning com­bi­na­tion.

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