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#GoogleAdwords #SearchEngineOptimization

What is Google SERP Query Matching? (How does it work?)

Google’s SERP query matching process – when deciding which websites best match each user query, is complicated.  For each Search Engine Result Page (), Google assesses hundreds of factors in order to determine the most likely match and best answer. Two of the strongest and controllable signals are backlinks and page content.

How to Get On Top of the Google SERP

SERPs look different for each query, sometimes by change in order of words, but they are all made up of the same three components:

  • Paid ads
  • Organic results
  • SERP features
  1. Create Your Own Internal Backlinks
  2. Optimize Everything for the Right Keywords
  3. Optimize and Tweak Your Website

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#GoogleAdwords

Google AdWords: Integrate the attribution model of your choice with your conversion

Integrate the attribution model of your choice with your conversion data and bidding. http://goo.gl/iJAHl3 

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Google AdWords: Learn from a seasoned advertiser’s mistakes in today’s spring cleaning

Learn from a seasoned advertiser’s mistakes in today’s spring cleaning segment: https://goo.gl/4BDYmg 

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Google AdWords: Google execs announce analytics & ads innovations on 5/24. Register

Google execs announce analytics & ads innovations on 5/24. Register for keynote livestream: http://goo.gl/2KOYTO 

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Google AdWords: Which clicks lead to customers? Find out in the final

Which clicks lead to customers? Find out in the final step of the AdWords video tutorial: https://goo.gl/jVbX3t 

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Google AdWords: Use multiple campaigns & campaign priorities to promote flash sales.

Use multiple campaigns & campaign priorities to promote flash sales. Shopping campaign tips https://goo.gl/VLUJbI 

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Google AdWords: Use multiple campaigns & campaign priorities to promote flash sales.

Use multiple campaigns & campaign priorities to promote flash sales. Shopping campaign tips https://goo.gl/VLUJbI 

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Google AdWords: We’re kicking off our week of AdWords spring cleaning with

We’re kicking off our week of AdWords spring cleaning with a few tips to help you boost CTR: https://goo.gl/HyQv5Y 

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Google AdWords: Conversion columns are now available in the Dimensions tab for

Conversion columns are now available in the Dimensions tab for the final URLs report https://goo.gl/7EwLmG 

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Google AdWords: Calculate the right mobile bid adjustment with one easy formula!

Calculate the right mobile bid adjustment with one easy formula! #MobileMonday https://goo.gl/9nN3xb 

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