Last Updated on 19 Mar 2022 by SEO Manager
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Meta is suing seller of Fake Reviews
Facebook’s parent company Meta has announced that it is suing someone whose company provided fake positive reviews to “increase feedback scores” artificially by fake customer” on the website.
The lawsuit was filed in federal court in California.
Meta sends a survey to people who buy a product after clicking on an ad to collect customer feedback. This feedback leads to several points. If a business’s score is too low, Facebook may “take a number of enforcement actions, which may include restricting advertising, financial penalties, or account disabling.”
The defendant in this case, Chad Taylor Cowan, “used a fraudulent network and rented Facebook user accounts to provide fake customer reviews in order to artificially inflate customer review scores, undermining customers “and downplaying negative reviews”.
Why is this Important News ?
There is evidence that the prevalence of fake reviews across multiple platforms is undermining consumer trust.
All major platforms take periodic legal action against fraudsters. Amazon did this recently with two review providers.
These actions are both authentic and a form of theater, to show critics and regulators that they care about the integrity of the content.
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What is Reputation Management in SEO?
Search Engine Optimization (SEO) Reputation management is the work and management of what people see in search results (SERP) about a business. This is done through a number of different techniques and require long term commitment and patience !
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What is Local Reputation Management and How it Works?
Local Reputation Management is series of activities on the Internet to present and improve how your product or service brand is perceived by others in your local market. Due to the larger impact of Local Social Media, it is increasingly difficult for business to protect their own image online in the local area. A good Local Reputation Management Consultant can help coordinate the online content for locally targeted results. A good example is to fix unwanted SERP (search results) like: county court orders, local news articles, incorrect reviews by locally confused people, unaffiliated blogs, images & more.
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