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Reputation Management Search Engine Marketing Search Engine Optimization

How Do You Measure the Success of a Local SEO Campaign?

How do you know whether what you’ve done has actually worked?

We track rankings internally, but we never share these with clients. Rankings don’t mean squat to a business’s bottom line. Everything we do is focused on ROI, which means the only way to truly judge success is that the client’s site gets more organic visitors and more organic leads. Typically, we see an increase in leads from other sources, since the content and optimization work tends to make it more likely that visitors will convert, regardless of how they got to the site. But ultimately, we look at an increase in organic traffic and organic leads.

Greg Gifford (VP of Search, SearchLab)

Start with simple end ideas

Yes, you can have multiple goals (both macro and micro), but establishing one simple primary end goal is essential.

To understand what a website’s primary end goal should be is to have a clear understanding of the website’s objectives and/or client goals. How to improve Local SEO Rankings !

Goal setting tips

  • Measurable: If you can’t identify it, you can not improve it
  • Be specific: Keep it simple
  • Share your goals: Studies have shown that writing down and sharing your goals with others boosts your chances of achieving them.

Some simple yardsticks

  • Organic Traffic
  • Referrals
  • Reviews
  • Backlinks
  • Domain Authority
  • Leads
  • Phone Clicks
  • Top Keywords

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Reputation Management Search Engine Marketing

How to Use Social Media for Local Internet Marketing

Q. How to Use Social Media for Local Internet Marketing?

A. Engage your customers or followers, ask their opinions or questions about them and give them a sense of investment in your business.

  1. Start with a plan
  2. Know your audience
  3. Build relationships
  4. Share compelling visuals
  5. Focus on quality over quantity of posts / images
  6. Understand Where & When Is Your Audience Most Active?
  7. Offer Exclusive Deals
  8. Create Repost-able Content

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Google Analytics Reputation Management Search Engine Optimization Social Media & Marketing

Social Media Traffic

Social Media

  • How much traffic do you get from social sites?
  • What do they do?
  • Does social sharing drive additional traffic and conversions?
  • How important are the social reports in Google Analytics?

Importance of Social Media Traffic

Social media allows you to have a regular and ongoing engagement with your auidence and it stabilizes your interaction because you have control over how to message to a targeted market yourself.

How important are the social reports in Google Analytics?

The Google Analytics Social Sources Report gives you complete detail of which social media networks are generating traffic for your website. It helps you define and further target your traffic and engage your audience.

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