Meta Fraud News

Meta is suing seller of Fake Reviews

Facebook’s parent company Meta has announced that it is suing someone whose company provided fake positive reviews to “increase feedback scores” artificially by fake customer” on the website.

The lawsuit was filed in federal court in California.

Meta sends a survey to people who buy a product after clicking on an ad to collect customer feedback. This feedback leads to several points. If a business’s score is too low, Facebook may “take a number of enforcement actions, which may include restricting advertising, financial penalties, or account disabling.”

The defendant in this case, Chad Taylor Cowan, “used a fraudulent network and rented Facebook user accounts to provide fake customer reviews in order to artificially inflate customer review scores, undermining customers “and downplaying negative reviews”.

Why is this Important News ?

There is evidence that the prevalence of fake reviews across multiple platforms is undermining consumer trust.

All major platforms take periodic legal action against fraudsters. Amazon did this recently with two review providers.

These actions are both authentic and a form of theater, to show critics and regulators that they care about the integrity of the content.


Is Reputation Management Important for you ?

best online reputation management firms
best online reputation management
best online reputation management service


What is Reputation Management in SEO?

Search Engine Optimization (SEO) Reputation management is the work and management of what people see in search results (SERP) about a business. This is done through a number of different techniques and require long term commitment and patience !


FREE Consult –
855-515-5544


Table of Contents


The Art of Reputation Management

What is Local Reputation Management and How it Works?

Local Reputation Management is series of activities on the Internet to present and improve how your product or service brand is perceived by others in your local market. Due to the larger impact of Local Social Media, it is increasingly difficult for business to protect their own image online in the local area. A good Local Reputation Management Consultant can help coordinate the online content for locally targeted results. A good example is to fix unwanted SERP (search results) like: county court orders, local news articles, incorrect reviews by locally confused people, unaffiliated blogs, images & more.


People also ask

  • What is reputation management process?
  • What is reputation management process?
  • What is the role of reputation management?
  • What are the three phases of reputation management?
  • What is personal reputation management?
  • Who is a reputation Advisor?

Related Searches


Are you looking for Implementation / Solutions for Local Reputation Management ?


How can we Help You with Local Reputation Management and Answer Your Questions ?



Get An Unfair Peer Advantage!

855-515-5544
Call Now

cropped Your Local Business 2

How Do You Measure the Success of a Local SEO Campaign?

How do you know whether what you’ve done has actually worked?

We track rankings internally, but we never share these with clients. Rankings don’t mean squat to a business’s bottom line. Everything we do is focused on ROI, which means the only way to truly judge success is that the client’s site gets more organic visitors and more organic leads. Typically, we see an increase in leads from other sources, since the content and optimization work tends to make it more likely that visitors will convert, regardless of how they got to the site. But ultimately, we look at an increase in organic traffic and organic leads.

Greg Gifford (VP of Search, SearchLab)

Start with simple end ideas

Yes, you can have multiple goals (both macro and micro), but establishing one simple primary end goal is essential.

To understand what a website’s primary end goal should be is to have a clear understanding of the website’s objectives and/or client goals. How to improve Local SEO Rankings !

Goal setting tips

  • Measurable: If you can’t identify it, you can not improve it
  • Be specific: Keep it simple
  • Share your goals: Studies have shown that writing down and sharing your goals with others boosts your chances of achieving them.

Some simple yardsticks

  • Organic Traffic
  • Referrals
  • Reviews
  • Backlinks
  • Domain Authority
  • Leads
  • Phone Clicks
  • Top Keywords

You May Also Like

How to Use Social Media for Local Internet Marketing

Q. How to Use Social Media for Local Internet Marketing?

A. Engage your customers or followers, ask their opinions or questions about them and give them a sense of investment in your business.

  1. Start with a plan
  2. Know your audience
  3. Build relationships
  4. Share compelling visuals
  5. Focus on quality over quantity of posts / images
  6. Understand Where & When Is Your Audience Most Active?
  7. Offer Exclusive Deals
  8. Create Repost-able Content

You May Also Like

Social Media Traffic

Social Media

  • How much traffic do you get from social sites?
  • What do they do?
  • Does social sharing drive additional traffic and conversions?
  • How important are the social reports in Google Analytics?

Importance of Social Media Traffic

Social media allows you to have a regular and ongoing engagement with your auidence and it stabilizes your interaction because you have control over how to message to a targeted market yourself.

How important are the social reports in Google Analytics?

The Google Analytics Social Sources Report gives you complete detail of which social media networks are generating traffic for your website. It helps you define and further target your traffic and engage your audience.

You May Also Like

Reputation Management News: 3 Tips for Cleaning Up Your Act Online

Summary of the Article

Online reputation management is a bigger and more important topic than ever. These days, colleagues and customers don’t just visit your company’s …

Article

Online reputation management is a bigger and more important topic than ever. These days, colleagues and customers dont just visit your companys website; theyll search through Google for information about businesses and individuals, and then do the same on their favorite social networks.

What they find could easily derail a new account, project, or business relationship.

Culled From

first published: 2015-03-02 23:37:30

You May Also Like

Reputation Management News: 3 Tips for Cleaning Up Your Act Online

Summary of the Article

Online reputation management is a bigger and more important topic than ever. These days, colleagues and customers don’t just visit your company’s …

Article

Online reputation management is a bigger and more important topic than ever. These days, colleagues and customers dont just visit your companys website; theyll search through Google for information about businesses and individuals, and then do the same on their favorite social networks.

What they find could easily derail a new account, project, or business relationship.

Culled From

first published: 2015-03-02 23:37:30

You May Also Like