Category: #ReputationManagement

Reputation management refers to the process of monitoring and influencing how an individual or organization is perceived by others.

Reputation management typically involves actively managing online reviews, social media comments, and other public feedback to ensure that a positive image is maintained. The goal of reputation management is to build and maintain a positive reputation and brand image, as negative feedback can harm a business’s credibility and revenue.

Reputation management strategies may include responding to negative feedback promptly and professionally, requesting positive reviews from satisfied customers, and actively engaging with customers through social media and other channels.

Reputation management is an essential component of any business’s marketing strategy, as a positive reputation can lead to increased customer loyalty and sales.

Meta Fraud News

Meta is suing seller of Fake Reviews

Facebook’s parent company Meta has announced that it is suing someone whose company provided fake positive reviews to “increase feedback scores” artificially by fake customer” on the website.

The lawsuit was filed in federal court in California.

Meta sends a survey to people who buy a product after clicking on an ad to collect customer feedback. This feedback leads to several points. If a business’s score is too low, Facebook may “take a number of enforcement actions, which may include restricting advertising, financial penalties, or account disabling.”

The defendant in this case, Chad Taylor Cowan, “used a fraudulent network and rented Facebook user accounts to provide fake customer reviews in order to artificially inflate customer review scores, undermining customers “and downplaying negative reviews”.

Why is this Important News ?

There is evidence that the prevalence of fake reviews across multiple platforms is undermining consumer trust.

All major platforms take periodic legal action against fraudsters. Amazon did this recently with two review providers.

These actions are both authentic and a form of theater, to show critics and regulators that they care about the integrity of the content.

Is Reputation Management Important for you ?

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What is Reputation Management in SEO?

Search Engine Optimization (SEO) Reputation management is the work and management of what people see in search results (SERP) about a business. This is done through a number of different techniques and require long term commitment and patience !

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The Art of Reputation Management

What is Local Reputation Management and How it Works?

Local Reputation Management is series of activities on the Internet to present and improve how your product or service brand is perceived by others in your local market. Due to the larger impact of Local Social Media, it is increasingly difficult for business to protect their own image online in the local area. A good Local Reputation Management Consultant can help coordinate the online content for locally targeted results. A good example is to fix unwanted SERP (search results) like: county court orders, local news articles, incorrect reviews by locally confused people, unaffiliated blogs, images & more.

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How can we Help You with Local Reputation Management and Answer Your Questions ?

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Tags: #ReputationManagement, #SocialMedia&Marketing

How Do You Measure the Success of a Local SEO Campaign?

How do you know whether what you’ve done has actually worked?

We track rankings internally, but we never share these with clients. Rankings don’t mean squat to a business’s bottom line. Everything we do is focused on ROI, which means the only way to truly judge success is that the client’s site gets more organic visitors and more organic leads. Typically, we see an increase in leads from other sources, since the content and optimization work tends to make it more likely that visitors will convert, regardless of how they got to the site. But ultimately, we look at an increase in organic traffic and organic leads.

Greg Gifford (VP of Search, SearchLab)

Start with simple end ideas

Yes, you can have multiple goals (both macro and micro), but establishing one simple primary end goal is essential.

To understand what a website’s primary end goal should be is to have a clear understanding of the website’s objectives and/or client goals. How to improve Local SEO Rankings !

Goal setting tips

  • Measurable: If you can’t identify it, you can not improve it
  • Be specific: Keep it simple
  • Share your goals: Studies have shown that writing down and sharing your goals with others boosts your chances of achieving them.

Some simple yardsticks

  • Organic Traffic
  • Referrals
  • Reviews
  • Backlinks
  • Domain Authority
  • Leads
  • Phone Clicks
  • Top Keywords

Tags: #ReputationManagement, #SearchEngineMarketing, #SearchEngineOptimization

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Social Media Traffic

Social Media

  • How much traffic do you get from social sites?
  • What do they do?
  • Does social sharing drive additional traffic and conversions?
  • How important are the social reports in Google Analytics?

Importance of Social Media Traffic

Social media allows you to have a regular and ongoing engagement with your auidence and it stabilizes your interaction because you have control over how to message to a targeted market yourself.

How important are the social reports in Google Analytics?

The Google Analytics Social Sources Report gives you complete detail of which social media networks are generating traffic for your website. It helps you define and further target your traffic and engage your audience.

Tags: #GoogleAnalytics, #ReputationManagement, #SearchEngineOptimization, #SocialMedia&Marketing

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Reputation Management News: 3 Tips for Cleaning Up Your Act Online

Summary of the Article

Online reputation management is a bigger and more important topic than ever. These days, colleagues and customers don’t just visit your company’s …

Article

Online reputation management is a bigger and more important topic than ever. These days, colleagues and customers dont just visit your companys website; theyll search through Google for information about businesses and individuals, and then do the same on their favorite social networks.

What they find could easily derail a new account, project, or business relationship.

Culled From

first published: 2015-03-02 23:37:30

Tags: #ReputationManagement

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Reputation Management News: 3 Tips for Cleaning Up Your Act Online

Summary of the Article

Online reputation management is a bigger and more important topic than ever. These days, colleagues and customers don’t just visit your company’s …

Article

Online reputation management is a bigger and more important topic than ever. These days, colleagues and customers dont just visit your companys website; theyll search through Google for information about businesses and individuals, and then do the same on their favorite social networks.

What they find could easily derail a new account, project, or business relationship.

Culled From

first published: 2015-03-02 23:37:30

Tags: #ReputationManagement

You May Also Like