A Lawyer’s Guide to Off-Page SEO

YLSEM Law Office Group

A Lawyer’s Guide to Off-Page SEO  Bigger Law Firm Magazine

Is this Topic of Search Engine Optimization an Important Issue for You?

A Lawyer’s Guide to Off-Page SEO  

Local citations

Local citations are also called NAP citations because they are any online mention of your business’s name, address and phone number (NAP). They are one of the top-ranking factors for local searches. In other words, if Google thinks a search intends to find local businesses, the ones with the most local citations will tend to rise to the top.

You can manually find your local citations (and your competitors’) by searching for street addresses. Use the “intext:” search operator to make sure the search term is in the text of the page. For example, googling “acme law firm intext:123 main -acmelawfirm.com” returns pages mentioning the law firm and its address on Main Street, excluding results from the firm’s website.

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See also  Google Mobile Campaign: 1,2,3

What is Local Search Engine Optimization ?

Local search engine optimization is similar to SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine’s unpaid results often referred to as “natural”, “organic”, or “earned” results. 


Local SEO

How to Measure Our Success for Local SEO ?

Measurement Standards

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demonstrates your website’s rank for targeted keywords necessary for visitor traffic
  • Domain authority (DA): websites with a higher DA perform better


We will setup these metrics before we start our work and will periodically review with you for your success.

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Do You need Help with Local Search Engine Optimization LSEM ?

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