Online advertising refers to the display of digital advertisements on the internet, typically through websites, social media, search engines, or mobile devices.
Online advertising includes various formats, such as banner ads, pop-up ads, video ads, and native ads, and can be delivered through different channels, such as search engine advertising, display advertising, social media advertising, and email marketing.
Online advertising offers businesses a range of benefits, including increased brand awareness, website traffic, and sales, as well as the ability to reach specific audiences with targeted messaging.
Online advertising is an essential component of many modern marketing strategies, as more people are spending time online than ever before.
first published: 2015-03-02 14:37:30
Devon Petersmeyer Johnson, formerly the assistant brand manager for Procter & Gamble Co., has been tapped as the head of Boston-based online freelancer marketplace HourlyNerd.
- Sara Castellanos
- Technology Reporter- Boston Business Journal
- Email | Twitter | Google+
first published: 2015-03-02 13:41:15
SAN FRANCISCO–(BUSINESS WIRE)–Accomplice, a digital marketing optimization platform that links businesses’ outbound ads and social content with their bottom-line objectives, today announced that it secured a $5 Million Series A funding round, which included a strategic investment by WME | IMG. This round brings its total funding to $7 Million.
first published: 2015-03-02 12:22:30
first published: 2015-03-02 12:22:30
The widespread gloom and doom about Europe’s ability to compete in the digital economy is misplaced, writes Matt Brittin.
Matt Brittin is Google’s President for Business and Operations in Europe Middle East and Africa (EMEA)
Last month I got an email from a proud daughter in the UK whose mother Tricia Cusden launched a makeup business called Look Fabulous Forever.
first published: 2015-03-02 11:48:45
‘By 2017 CMOs will spend more on IT than CIOs’We are in the midst of a period of great change. Evolving technology trends have altered the business world and as a result, the marketing function has had to adapt.
Whole departments and seasoned marketers are being urged to keep up with changing online behaviours to optimise every aspect of business from recruitment decisions to daily tasks and processes.
first published: 2015-03-02 11:09:47
Dublin, March 03, 2015 (GLOBE NEWSWIRE) — Research and Markets (https://www.researchandmarkets.com/research/lw5n44/stethoscopes) has announced the addition of the “Stethoscopes – Global Strategic Business Report” report to their offering.
The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World.
first published: 2015-03-02 08:37:30
THE MEDIA YEARBOOK: The talkability of any marketing campaign is what it is all about. Freshly Ground Insights found out which campaigns marketers admired and with which they wished they had been involved. FGI managing director Brad Aigner reports.
The marketers’ feedback on local or global campaigns they admire gives insight into their critical success or failure.
first published: 2015-03-02 06:45:00
Social media presents opportunities for banks and credit unions to generate meaningful connections with customers and members, attract desirable consumers and achieve ongoing business initiatives.
first published: 2015-03-02 05:03:45
Friday, March 6, 2015 7:30 a.m. to 10 a.m.
Location: Portland’s Masonic Temple, 415 Congress Street, Portland, Maine
For more information:socialmediabreakfastmaine.com/upcoming/
first published: 2015-02-28 03:03:43
