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Online Marketing: How digital transformation and the Internet of Things are impacting marketing

‘By 2017 CMOs will spend more on IT than CIOs’

We are in the midst of a period of great change. Evolving technology trends have altered the business world and as a result, the marketing function has had to adapt.

Last Updated on 16 Apr 2021 by wn

Summary of the Article

Whole departments and seasoned marketers are being urged to keep up with changing online behaviours to optimise every aspect of business from …

Article

‘By 2017 CMOs will spend more on IT than CIOs’

We are in the midst of a period of great change. Evolving technology trends have altered the business world and as a result, the marketing function has had to adapt.

Whole departments and seasoned marketers are being urged to keep up with changing online behaviours to optimise every aspect of business from recruitment decisions to daily tasks and processes.

Culled From

first published: 2015-03-02 11:09:47

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