Youtube Marketing: Zefr’s Dave Rosner on the ‘Natural Progression’ That Is YouTube Kids

Summary of the Article

To explore what YouTube Kids really means for advertisers and publishers, we caught up with Dave Rosner, the head of marketing at Zefr, so he could …

Article

YouTube Kids made its debut on February 23, with the goal of offering kids a “safe space” on the video platform otherwise rife with content meant for people over the age of five. Complete with a toolset of parental controls and content from DreamWorks TV, Jim Henson, and National Geographic Kids, YouTube Kids also presents a “safe space” for advertisers, in that they can be confident their ads will reach the target demographic.

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first published: 2015-03-01 21:22:30

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