Summary of the Article
To explore what YouTube Kids really means for advertisers and publishers, we caught up with Dave Rosner, the head of marketing at Zefr, so he could …
YouTube Kids made its debut on February 23, with the goal of offering kids a “safe space” on the video platform otherwise rife with content meant for people over the age of five. Complete with a toolset of parental controls and content from DreamWorks TV, Jim Henson, and National Geographic Kids, YouTube Kids also presents a “safe space” for advertisers, in that they can be confident their ads will reach the target demographic.
first published: 2015-03-01 21:22:30