Summary of the Article
He has held several senior marketing positions at giant digital industry … including a period as head of brand and creative marketing for YouTube.
Relative ad spend on mobile channels is “laughably behind” and marketers and advertisers need to catch up, Google Asia’s head of marketing and innovation said.
Lee Hunter, the Perth-born digital marketer who will give the keynote address at the Emergence Creative Festival next week, told M&M marketers needed to develop “a mobile-first mindset” as consumers spent more and more time with their devices.
first published: 2015-03-03 23:15:00