Youtube Marketing: YouTube’s #DearMe girl-power campaign lights up Twitter

Last Updated on 15 Apr 2021 by wn

Summary of the Article

YouTube is a place where people can come together, share interests, relate experiences and offer each other support,” YouTube marketing manager …


YouTube launched a campaign with the hashtag #DearMe — encouraging users to upload “video letters” with advice to their younger selves, aimed at helping girls deal with problems — and within an hour it became the No. 1 trending topic on Twitter both in the U.S. and worldwide.

The Google-owned video site said the #DearMe promo was modeled on #ItGetsBetter, launched in 2010 in response to suicides of teenagers who were bullied because they were gay, which became a popular topic for YouTube videos and on social media.

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first published: 2015-03-02 19:41:15

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