Summary of the Article
“YouTube is a place where people can come together, share interests, relate experiences and offer each other support,” YouTube marketing manager …
YouTube launched a campaign with the hashtag #DearMe — encouraging users to upload “video letters” with advice to their younger selves, aimed at helping girls deal with problems — and within an hour it became the No. 1 trending topic on Twitter both in the U.S. and worldwide.
The Google-owned video site said the #DearMe promo was modeled on #ItGetsBetter, launched in 2010 in response to suicides of teenagers who were bullied because they were gay, which became a popular topic for YouTube videos and on social media.
first published: 2015-03-02 19:41:15