Online Marketing: Cause for EU optimism on the digital front

Summary of the Article

Traditional businesses like Holl Souvenir, a Dutch clog-maker supplying the tourism industry. Last year, they started an online marketing campaign …

Article

The widespread gloom and doom about Europe’s ability to compete in the digital economy is misplaced, writes Matt Brittin.

Matt Brittin is Google’s President for Business and Operations in Europe Middle East and Africa (EMEA)

Last month I got an email from a proud daughter in the UK whose mother Tricia Cusden launched a makeup business called Look Fabulous Forever.

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first published: 2015-03-02 11:48:45

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