Do you Understand How Smart Bids Work?

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The following is from Google’s Support page

How Google Ads calculates bids

  • Smart Bidding uses Google’s machine learning technology to optimize for conversions across every ad auction.

Why: This allows you to set millions of unique bids every second across campaigns.

  • When calculating bids for Maximize conversions or Target CPA, your bid strategy will take into account your specified budget or target CPA, contextual signals at auction-time, and search query-level performance across your account.

Why: This helps your bid strategies predict the auction-time conversion rate before setting a bid.

  • When calculating bids for Maximize conversion value or Target ROAS, your bid strategy will take into account your specified budget or target ROAS, contextual signals at auction-time, and search query-level performance across your account.

Why: This helps your bid strategies predict the auction-time conversion value per click before setting a bid.

  • The same bid is applied across all keywords when using the Maximize clicks bid strategy.

Why: Bids are adjusted up or down to ensure you hit your campaign budgets while getting as many clicks as possible.

  • Bids are set to help achieve your Impression Share goal when using the Target impression share bid strategy.

Why: This will help you show your ad in the Google search results in the optimal location based on your goals.

Source: https://support.google.com/google-ads/answer/10950190

If you understand the above content, then you do not need us.

On the other hand, if you do not; please give us a call today and we will be glad to help you !

How to Measure Our Success for Local SEO ?

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
  • Domain authority (DA): websites with a higher DA perform better
See also  Google Mobile Campaign: 1,2,3

We will setup these meterics before we start and perodically review with you for your sucess.

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