Google’s query match­ing process — when decid­ing which web­sites best match each user query, is com­pli­cat­ed.  For each Search Engine Result Page (), Google assess­es hun­dreds of fac­tors in order to deter­mine the most like­ly match and best answer. Two of the strongest and con­trol­lable sig­nals are back­links and page con­tent.

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