What are Google Ads SiteLink Extensions?
Extensions are auto-optimized, but you can still review their performance. By seeing what drives CTR or conversion lifts, you can get insight into your customers.
Curated from Fully Extended – AdWords Help
How SiteLinks Help?
1. Increase click-through rates
2. Increase conversion rates
3. No change in cost per click
Sitelinks – best practices:
- Link text should be concise
- Link text should relate directly to the landing page
- Do not repeat same text
- Do not use symbols or excessive punctuation