Google AdWords: Which ingredients do the best videos have in common?

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There are several ways to reach customers through online video. You can create a video and share it on websites like YouTube or Vimeo. Or you can embed your video directly on your own website.

Another option is to buy ad space in other people’s videos. You could display a text ad at the bottom of the video, or run a short commercial at the start.

Advances in Internet technology have made online video marketing a viable option for loads of businesses, large and small. And experts only expect its influence in marketing to grow. As access to fast Internet connections continues to spread, the popularity of online video will only keep growing—which makes video marketing an ideal way to showcase your business.

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