Tag: #YourLocalSEO

How Online Reviews Help Small Businesses

Benefits of Online Reviews

  • Reviews helps you get found by local audience. 
  • Reviews influence which businesses show up in SERP when local consumers search for businesses like yours.
  • They make you look trustworthy.
  • They increase the knowledge and awareness about you.
  • Reviews gives your business credibility of being available for help.
  • Reviews provide important feedback from local customers pointing out your good and bad points.
  • Reviews lets you connect with Customers.
  • Reviews facilitate organic and holistic word-of-mouth advertising.

8 Popular Sites for Business Review to Consider

Why you shouldn’t trust online reviews?

Online reviews have taken a beating. A 2016 study published in The Journal of Consumer Research studied online reviews as rated by Consumer Reports. The reports were not favorable.

However, in the last year (2019), these sites have tightened the review making process and added many more filters to make sure that the reviews are authentic and reflect the sentiments of actual consumers.

Report and Flag Incorrect Reviews

Many websites have now started to provide links for businesses to report inaccurate and malicious reviews.

Here is a list of some of these sites:

Flag inappropriate reviews – Android – Google My Business Help support.google.com › business › answer

How do I report a review? | Support Center | Yelp www.yelp-support.com › article › How-do-I-report-a-r…

What do I do if I get a negative review? – Trustpilot Support … support.trustpilot.com › en-us › articles › 1150093885…

How do I report a Recommendation about a … – Facebook www.facebook.com › help

If you have a bad review and need our help; please feel free to reach us. We will be happy to help !

What is Google SERP Query Matching? (How does it work?)

Google’s SERP query matching process – when deciding which websites best match each user query, is complicated.  For each Search Engine Result Page (#SERP), Google assesses hundreds of factors in order to determine the most likely match and best answer. Two of the strongest and controllable signals are backlinks and page content.

How to Get On Top of the Google SERP

SERPs look different for each query, sometimes by change in order of words, but they are all made up of the same three components:

  • Paid ads
  • Organic results
  • SERP features
  1. Create Your Own Internal Backlinks
  2. Optimize Everything for the Right Keywords
  3. Optimize and Tweak Your Website

What is a Good Ad Copy? (Why Strong Content Matters)

Every effective content marketing starts with good copy.  If you are writing an Ad, you should be able to describe in fewest possible words what you are doing or selling?   Why it is important and most importantly, whey should they bring their business to you?

Effective ad copy is easy to spot. A Good ad copy will have a compelling headline. It will appeal to a desire or curiosity. The objective of the headline is to make readers focus and make them to read the rest of the copy.

Transforming The Way You Promote Content in 6 Steps

  • Article title (Make it Smart)
  • Article URL (Make it relevant)
  • The keywords we are targeting (Exploit Creative Options)
  • Current rankings for those keywords (Check and recheck)
  • Suggestions for supporting article topics (Link within your website)
  • Search suggestions for finding sites that may link to us (Do your homework)

All of these factors contribute to higher Local Search Engine Rankings. Remember at the end of the day, the goal is to make your content relevant to your customers. If you are a small business owner, with roots in the local market for product or service; your goal is to get maximum exposure to the Local SERP.

Why Style Matters in SEO?

A #style that is chrisp, cogent and consistet appreciates the reader’s intelligence by showing that you respect and want to earn trust of the visitor to the website.  Trust is vital in search engine result pages (SERP) for all your local seo results.

Google’s algorithms have become sophisticated enough that the quality of content has more importance than use of any particular keyword or phrase or string. Thus, the first SERP might not contain an exact match keyword anywhere in the body of the page.

When it comes to marketing your business / website, your writing style matters a lot. Sadly, it gets ignored enough time.

What is important is that your writing be clear, concise and consistent.

Social Media Traffic

Social Media

  • How much traffic do you get from social sites?
  • What do they do?
  • Does social sharing drive additional traffic and conversions?
  • How important are the social reports in Google Analytics?

Importance of Social Media Traffic

Social media allows you to have a regular and ongoing engagement with your auidence and it stabilizes your interaction because you have control over how to message to a targeted market yourself.

How important are the social reports in Google Analytics?

The Google Analytics Social Sources Report gives you complete detail of which social media networks are generating traffic for your website. It helps you define and further target your traffic and engage your audience.

What are the SEO challenges for a Multi-location business?

#Multi-location businesses commonly have these challenges when it comes to meeting consumer needs:

  • How can they quickly and easily give directions to consumers?
  • How can each location’s landing page be optimized for local search?
  • How can the ever-increasing mobile shopper surge be leveraged?

Issues Facing Multi-Location Businesses

  • Make sure each store location should have its own unique, well-optimized page. 
  • Make sure your page is indexed and discoverable via internal links.
  • Add opening hours and parking hits.
  • Clearly identified NAP (name, address, phone) information.
  • Local news / identity

What is SEO?

Search engine optimization (SEO) is the the affirmative Internet interactions that affects the placement and visibility of a website or a web page in a Internet browser based search engine’s result pages (SERP)— often referred to as “natural”, “organic”, or “earned” results.

What are the Major Components of SEO?

  • Keywords define the content of the page
  • Meta tags play a vital role in SEO positioning
  • Content is king
  • Social media plays a role in targeting audience
  • Quality images make visual appeal.