Tawk

Mobile Ads: 5 ways to beat your competitors using new media

Summary of the Article

In addition to the obvious need to have a mobile optimized user experience, it could also pay to explore mobile advertising inventory. According to the …

Article

The UpTake: Yes, we’re working in hyper-competitive times. But that doesn’t mean you can’t get a leg up on the other guy just by being creative with you use new media tools like apps, digital advertising and online video.

B usiness is a game. Like most games, you can win if you have an edge.

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first published: 2015-02-24 18:11:15

Google AdWords News: Google makes Android app for AdWords available globally

Summary of the Article

PanARMENIAN.Net – Google launched an Android app for its AdWords advertising platform last month, but it was only available to users in Canada.

Article

Google makes Android app for AdWords available globally

March 5, 2015 – 13:29 AMT

PanARMENIAN.Net – Google launched an Android app for its AdWords advertising platform last month, but it was only available to users in Canada. Now, the company has announced that the app is rolling out across the globe, The Next Web reports.

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first published: 2015-03-04 09:33:45

Mobile Ads: Here’s How Google Inc Could Get To $670

Summary of the Article

With a majority of desktop search market share and a substantial share of mobile advertising (along with deep pockets), it’s going to be difficult to …

Article

This article originally appeared on Fool.com

WASHINGTON, DC — Search giant Google (NASDAQ: GOOG.US) (NASDAQ: GOOGL.US) saw its Class A shares (GOOGL) rise $3.77, or 0.7%, in Tuesday’s trading session, to close at $578.79, following a price-target increase from UBS.

According to Eric Sheridan, the covering analyst at UBS who kept his firm’s “buy” rating on Google’s Class A shares but upped its price target from $630 to $670, investors are seriously underestimating Google’s sustainable desktop and mobile business model and its potential to return significant capital to shareholders in the future.

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first published: 2015-03-04 09:22:30

Online Marketing: How Digital Agencies Should Train Employees?

Summary of the Article

Digital marketing is one of the fastest growing industries in the world and currently employs thousands of people. However, there aren’t currently many …

Article

Digital marketing is one of the fastest growing industries in the world and currently employs thousands of people. However, there aren’t currently many official standards and education organizations where those interested can easily learn the best practices of the trade.

digita marketing1

With just few universities around the world offering such education, digital agencies often prefer to train their employees.

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first published: 2015-03-04 08:03:45

Google AdWords News: How Digital Agencies Should Train Employees?

Summary of the Article

The most popular such network is Google AdWords and Google offers standardized exams and training for free. Nowadays, digital agencies can …

Article

Digital marketing is one of the fastest growing industries in the world and currently employs thousands of people. However, there aren’t currently many official standards and education organizations where those interested can easily learn the best practices of the trade.

digita marketing

With just few universities around the world offering such education, digital agencies often prefer to train their employees.

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first published: 2015-03-04 08:03:45

Social Media News: Savills pops open marketing and PR consultancy

Summary of the Article

POP Marketing will focus on providing event management, PR, digital marketing and social media services to clients. The team will work on so-called …

Article

Savills, the chartered surveyors, are to launch a new Manchester-based marketing consultancy.

The Booth Street-based property consultancy has recruited three new industry experts to launch POP Marketing.

POP Marketing will focus on providing event management, PR, digital marketing and social media services to clients.

The team will work on so-called ‘Burst Campaigns’ which are one-off pockets of activity or events that can be executed on a large scale and rolled out across the UK for key retail dates such as Christmas, Easter and Mother’s Day.

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first published: 2015-03-04 04:52:30

Online Marketing: Expert: Non-Profits can thrive in the online space

Summary of the Article

“Up until now you may have looked at the source code results of your online marketing and seen the majority was from search engines. In order of …

Article

First, cage the source code.

“Up until now you may have looked at the source code results of your online marketing and seen the majority was from search engines. In order of popularity it was Paid Search, Organic Search, and then Direct-to-Site, right? And click-throughs from your display program or other online ad efforts were infinitesimal.

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first published: 2015-03-04 04:07:30

Mobile Ads: Mobile Roundup: New solutions, partnerships to help mobile brands

Summary of the Article

In today’s mobile roundup: an expansion of a mobile partnership, new features for app developers and a new mobile ad option. by Kristina Knight.

Article

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First, Marin Software has launched a new feature for users of their platform which allows marketers to track mobile app installations as well as app activities related to search and display as well as social media. Marin has partnered with Kochava and AppsFlyer on the tool.

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first published: 2015-03-04 04:07:30

Online Marketing: Digital & Online Marketing Specialist

Summary of the Article

International charity, World Animal Protection, seek a digital marketing specialist to join their team. An integral part of the fundraising team you with …

Article

The Organisation

World Animal Protection is a global charity, their vision is a world where animal welfare matters and animal cruelty has ended, and they believe that together we can move the world for animals. As an organisation World Animal Protection end the needless suffering of animals, influence decision makers to put animals on the global agenda, help the world see how important animals are to all of us, inspire people to change animals’ lives for the better & move the world to protect animals.

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first published: 2015-03-04 03:33:45

Google AdWords News: Google Launches AdWords App For Android

Summary of the Article

This is the first time Google has launched a native app for monitoring and managing AdWords campaigns. When you launch it, you’ll see a dashboard …

Article

google launches adwords app for campaign management

Today, Google launched an Android app for AdWords. It is now live in the Google Play store.

This is the first time Google has launched a native app for monitoring and managing AdWords campaigns. When you launch it, you’ll see a dashboard view that offers a snapshot of the primary metrics: impressions, clicks, click-through rate as well as cost and conversions.

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first published: 2015-03-04 03:00:00