Twitter users have hijacked a social media campaign by William Hill, after the … against it, I would say stay away on hashtag social media marketing.”.
Article
Twitter users have hijacked a social media campaign by William Hill, after the betting giant attempted to engage followers yesterday with its #NameAHorseRace competition.
The UK bookmaker, which owns Australian betting brands Tom Waterhouse and SportingBet, asked followers to tweet a “clever” and “creative” horse race name with the hashtags #NameAHorseRace and #WillHill.
The new episode will air sometime in 2016 with radio and online marketing efforts continuing through 2018. Filming will take place this summer after …
Article
Portage will appear in another episode of the well-known promotional travel television show “Discover Wisconsin” next year.
The city’s Tourism Promotion Committee agreed to pay $11,000 to Discover MediaWorks of Madison to produce the television episode as well as conduct a two-year radio, Internet and social media marketing campaign.
“It is a lot of impressions for that kind of money,” said Chad Stevenson, a member of the committee.
Top digital tactics for this year are email, e-nurturing and social media marketing. Proving social’s worth remains a challenge, however. Only 20 per …
Article
Delivering marketing ROI remains the top challenge for B2B marketers this year, while many are still struggling to capitalise on or successfully utilise new enablement technologies like marketing automation.
Challenges with effectiveness was one of several themes highlighted in the new B2B Marketing Outlook 2015 report, produced by Greenhat in association with ADMA.
When reporting to the C-suite on the progress of social media, defining your … It’s vital for marketers to put a stake in the ground on what they feel it’s …
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Are you one of the many marketers who dismissed Maroon 5’s wedding … Without the support of the company’s planned social media efforts, the PR …
Article
Are you one of the many marketers who dismissed Maroon 5’s wedding crasher-themed “Sugar” video as aPR stunt?
It’s an understandable assumption. After all, the reactions, locations, and performances featured in the viral music video were obviously choreographed.On top of that, the internationally acclaimed music group followed a suspiciously unlikely performance route of fashionable Los Angeles weddings.
Relative ad spend on mobile channels is “laughably behind” and marketers and advertisers need to catch up, Google Asia’s head of marketing and …
Article
Google Asia’s head of marketing and innovation Lee Hunter.
Relative ad spend on mobile channels is “laughably behind” and marketers and advertisers need to catch up, Google Asia’s head of marketing and innovation said.
Lee Hunter, the Perth-born digital marketer who will give the keynote address at the Emergence Creative Festival next week, told M&M marketers needed to develop “a mobile-first mindset” as consumers spent more and more time with their devices.
He has held several senior marketing positions at giant digital industry … including a period as head of brand and creative marketing for YouTube.
Article
Google Asia’s head of marketing and innovation Lee Hunter.
Relative ad spend on mobile channels is “laughably behind” and marketers and advertisers need to catch up, Google Asia’s head of marketing and innovation said.
Lee Hunter, the Perth-born digital marketer who will give the keynote address at the Emergence Creative Festival next week, told M&M marketers needed to develop “a mobile-first mindset” as consumers spent more and more time with their devices.
How do you match your content to audience and value proposition? How can you work with YouTube influencers to promote your brand? How can YouTubers make their channels more attractive to brand deals? We answer these questions and more this week on ReelSEO TubeTalk: YouTube Video Marketing Tips, with your hosts:
Running Time: 21min. 43sec.
