Social Media News: #NameAHorseRace gallops away from William Hill as Twitter users hijack campaign

Summary of the Article

Twitter users have hijacked a social media campaign by William Hill, after the … against it, I would say stay away on hashtag social media marketing.”.

Article

Twitter users have hijacked a social media campaign by William Hill, after the betting giant attempted to engage followers yesterday with its #NameAHorseRace competition.

The UK bookmaker, which owns Australian betting brands Tom Waterhouse and SportingBet, asked followers to tweet a “clever” and “creative” horse race name with the hashtags #NameAHorseRace and #WillHill.

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first published: 2015-03-04 01:07:30

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