Summary of the Article
Twitter users have hijacked a social media campaign by William Hill, after the … against it, I would say stay away on hashtag social media marketing.”.
Twitter users have hijacked a social media campaign by William Hill, after the betting giant attempted to engage followers yesterday with its #NameAHorseRace competition.
The UK bookmaker, which owns Australian betting brands Tom Waterhouse and SportingBet, asked followers to tweet a “clever” and “creative” horse race name with the hashtags #NameAHorseRace and #WillHill.
first published: 2015-03-04 01:07:30