Online Marketing: Portage signs up for new ‘Discover Wisconsin’ episode

Last Updated on 16 Apr 2021 by wn

Summary of the Article

The new episode will air sometime in 2016 with radio and online marketing efforts continuing through 2018. Filming will take place this summer after …


Portage will appear in another episode of the well-known promotional travel television show “Discover Wisconsin” next year.

The city’s Tourism Promotion Committee agreed to pay $11,000 to Discover MediaWorks of Madison to produce the television episode as well as conduct a two-year radio, Internet and social media marketing campaign.

“It is a lot of impressions for that kind of money,” said Chad Stevenson, a member of the committee.

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first published: 2015-03-04 00:33:04

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