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Mobile Ads: Mobile ad spend behind: Google boss

Google Asia’s head of marketing and innovation Lee Hunter.

Relative ad spend on mobile channels is “laughably behind” and marketers and advertisers need to catch up, Google Asia’s head of marketing and innovation said.

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Relative ad spend on mobile channels is “laughably behind” and marketers and advertisers need to catch up, Google Asia’s head of marketing and …

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Google Asia’s head of marketing and innovation Lee Hunter.

Relative ad spend on mobile channels is “laughably behind” and marketers and advertisers need to catch up, Google Asia’s head of marketing and innovation said.

Lee Hunter, the Perth-born digital marketer who will give the keynote address at the Emergence Creative Festival next week, told M&M marketers needed to develop “a mobile-first mindset” as consumers spent more and more time with their devices.

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first published: 2015-03-03 23:15:00

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