Last Updated on 7 Jul 2020 by wn
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Relative ad spend on mobile channels is “laughably behind” and marketers and advertisers need to catch up, Google Asia’s head of marketing and …
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Relative ad spend on mobile channels is “laughably behind” and marketers and advertisers need to catch up, Google Asia’s head of marketing and innovation said.
Lee Hunter, the Perth-born digital marketer who will give the keynote address at the Emergence Creative Festival next week, told M&M marketers needed to develop “a mobile-first mindset” as consumers spent more and more time with their devices.
first published: 2015-03-03 23:15:00