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Digital media companies have kicked off 2015 with a bang. From Business Insider and Mashable raising new rounds, to the acquisition of Elite Daily by Daily Mail to Gawker’s debt financing, the sector seems hot. Obviously, as a CEO of a digital media company, this trend pleases me immensely and kudos to all for filling your coffers and maybe even taking a little off the table for your hard work to date.

Do you use social media to promote your real estate services and build your brand? Facebook, Twitter, Instagram, LinkedIn—no matter which channels you use, social media is a powerful way to market your business to today’s buyers and sellers.

These five tips will help you gain followers, attract prospects and make connections on your social channels…for free!

Do you use social media to promote your real estate services and build your brand? Facebook, Twitter, Instagram, LinkedIn—no matter which channels you use, social media is a powerful way to market your business to today’s buyers and sellers.

These five tips will help you gain followers, attract prospects and make connections on your social channels…for free!

As its star continues to rise, Instagram is rolling out another way foradvertisers to reach its young users. The new ad units encourage users to swipe left for additional images, and — later in the “carousel” — a link to a brand’s mobile site.

Carousel ads, so-called, are a new way for brands to tell their stories on Instagram, according to a company spokeswoman.

Twice a year, Duke University’s Fuqua School of Business surveys American CMOs, giving us a peek into what’s top of mind for them. When it comes to social media, the latest survey released in February indicates that social media is now more data-driven, but brands are still struggling to prove its value.

MORE Advertising founder and CEO Donna Latson Gittens had one long-term dream for most of her early professional career — to run a television station. But after more than two decades in the TV industry, with this dream not looking likely, she did what all good entrepreneurs do, and turned a better opportunity into a business.