Social Media News: 4 CMO Survey Insights that Hint at Social Media’s Future in the Marketing Mix

Summary of the Article

Twice a year, Duke University’s Fuqua School of Business surveys American CMOs, giving us a peek into what’s top of mind for them. When it comes …

Article

Twice a year, Duke University’s Fuqua School of Business surveys American CMOs, giving us a peek into what’s top of mind for them. When it comes to social media, the latest survey released in February indicates that social media is now more data-driven, but brands are still struggling to prove its value.

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first published: 2015-03-03 18:45:14

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