Last Updated on 16 Apr 2021 by wn
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… very new and has a lot of growing up to do,” Debra Aho Williamson, principal analyst with eMarketer, recently told Social Media & Marketing Daily.
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As its star continues to rise, Instagram is rolling out another way foradvertisers to reach its young users. The new ad units encourage users to swipe left for additional images, and — later in the “carousel” — a link to a brand’s mobile site.
Carousel ads, so-called, are a new way for brands to tell their stories on Instagram, according to a company spokeswoman.
first published: 2015-03-03 20:15:00