The rapid adoption of smart mobile devices, such as the iPhone and the iPad, is changing how consumers interact with search engines, and advertisers are paying attention.
Marin Software has released a white paper titled “The State of Mobile Search Advertising.” It outlines the key mobile trends, projections and optimization strategies for advertisers seeking to get the most from their mobile paid-search campaigns.
It also provides more evidence of how the search and paid-search markets are being profoundly affected by mobile devices. In almost every category there’s triple-digit growth according to the report, which projects that smartphones and tablets will combine to generate 25 percent of all Google’s paid search clicks in the US by the end of this year.
Marin also estimates that nearly one-quarter (23 percent) of “Google’s US paid-search spends [by December 2012] will come from mobile campaigns.” These are remarkable statements, and it means that Google will be seeing billions in mobile revenue accordingly.