Social Media News: Forget the tricks: Marketing to millennials

Summary of the Article

According to Michelle Bizon, social media manager at Moving Targets, … “Millennials have a more comprehensive understanding of marketing and an …

Article

With the rise of each new generation, various industries must face the need to adapt. World events, economic, social and other issues affect each generation differently, causing their worldviews and spending habits to vary from those of earlier groups. Businesses find they need to treat new groups differently when it comes to marketing and communications efforts.

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first published: 2015-03-03 18:11:15

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