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Social Media News: Smarsh Lends Compliance Expertise to 2015 Edition of The Social Advisor: Social Media Secrets …

Summary of the Article

The Social Advisor provides social media best practices that are rapidly changing financial services marketing as we know it, and details how the …

Article

PORTLAND, Ore.–(BUSINESS WIRE)–Smarsh®, the leading provider of hosted archiving solutions for compliance and e-discovery, today announced the release of the 2015 edition of Amy McIlwain’s book The Social Advisor: Social Media Secrets of the Financial Industry. Featuring a chapter on social media compliance authored by Jimmy Douglas, General Manager of Web Services at Smarsh, the book is on sale now.

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first published: 2015-03-03 17:26:15

Social Media News: A3 briefs-SocialMedia

Summary of the Article

French is a nationally known social media marketing professional and author. French will walk through the how-tos and whys of effective copywriting …

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The American Advertising Federation of Greater Evansville is hosting two guest speakers for a half-day seminar series on social media for business held at Tropicana Conference Center, 421 NW Riverside Drive, on March 19.

The topic for the first session is “Knowing Your Audience” and will help identify who to reach with your message and how to engage them to maximize your social platforms.

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first published: 2015-03-03 16:18:45

Social Media News: The Role of Social in the Enterprise

Summary of the Article

Keeping your brand connected through the everyday use of social media and networking plays a vital role in any modern-day enterprise.

Article

The social networking landscape of today probably isn’t what most business owners had in mind when they first decided to open their doors to the public. For decades during the 20th century, the social networking model for companies went relatively unchanged: out-of-town business conferences, participation in local events, and local business sponsorships were the status quo.

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first published: 2015-03-03 15:26:09

Youtube Marketing: 11 examples of marketing campaigns starring YouTubers

Summary of the Article

Here’s a roundup of 11 marketing campaigns involving YouTube stars, some of which have worked and one that landed the brands in trouble with the …

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To people of my age, the idea of someone being famous for having a YouTube channel is faintly ridiculous.

And the fact that some of them have gained millions of fans and earned millions of dollars just by posting videos of themselves playing computer games… well, it makes me very sad.

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first published: 2015-03-03 15:11:15

Google AdWords News: Google AdWords Launches Call-only Campaigns

Summary of the Article

A major update to Google AdWords occurred in 2013 with the launch of Enhanced Campaigns. It was designed to streamline campaign management …

Article

A major update to Google AdWords occurred in 2013 with the introduction of Enhanced Campaigns. It was designed to streamline campaign management across multiple devices. But, in the process, it eliminated the ability to run mobile-only campaigns.  And, it grouped tablets with desktops — I’m still not a fan. While I don’t anticipate tablets getting separated anytime soon, AdWords did backpedal recently with “call-only” campaigns.

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first published: 2015-03-03 15:11:15

Social Media News: Tweets, Likes, and +1s: Do They Matter?

Summary of the Article

Most current metrics on the success of social media marketing fall short, Cespedes says, because they focus on activity such as tweets, “likes,” reviews …

Article

CFOs: it’s time to expect more from social media and demand proof that there is a return on investment.

So says Harvard Business School senior lecturer Frank Cespedes, who Tuesday penned a column, “Is social media actually helping your company’s bottom line?” on the Harvard Business Review web site.

Most current metrics on the success of social media marketing fall short, Cespedes says, because they focus on activity such as tweets, “likes,” reviews, and click-through-rates, and not “tangible marketplace outcomes,” such as whether an ad campaign actually led to more items sold.

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first published: 2015-03-03 15:11:15

Social Media News: Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast]

Summary of the Article

Emily Videtto, vice-president of shingles and new product development, and Alyssa Hall, director of marketing communications, together host the …

Article

Emily Videtto, vice-president of shingles and new product development, and Alyssa Hall, director of marketing communications, together host the Facebook page “Style My House” as a way to reach female heads of household for roofing manufacturer GAF, North America’s largest roofing manufacturer.

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first published: 2015-03-03 15:00:00

Social Media News: CSX CFO Reviews Market Environment and Earnings Growth Expectations for 2015

Summary of the Article

CSX also uses social media channels to communicate information about the company. Although social media channels are not intended to be the …

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JACKSONVILLE, Fla., March 4, 2015 /PRNewswire/ -- CSX CSX, +0.35% Chief Financial Officer Fredrik Eliasson today discussed the drivers of a decade of strong financial performance for the company, updated its first-quarter market outlook and discussed earnings expectations for 2015 at the JP Morgan Aviation, Transportation and Industrials Conference in New York City.

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first published: 2015-03-03 14:37:30

Social Media News: Op-Ed: Why You Shouldn’t Leave Your Social Media to a Niece or Nephew

Summary of the Article

Real social media managers continually hone their knowledge and keep up to date with trends throughout the social space, marketing world, et al.

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Op-Ed Why You Shouldn’t Leave Your Social Media to a Niece or NephewThe following is a guest contributed post to MMW from Jay York, a social media strategist at EMSI Public Relations.

It’s true that millennials are massive users of social media, but does that mean any young friend or family member has the background to be enlisted to give your business’ social media campaign the attention it needs?

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first published: 2015-03-03 14:03:45

Social Media News: Transamerica, Diesel Italy, Food Panda and Generac Power Select Falcon Social

Summary of the Article

These are truly impressive companies with ambitious social media marketing goals and their decision to choose Falcon Social is a strong …

Article

NEW YORK–(BUSINESS WIRE)–Falcon Social, a leading enterprise social media management platform, today announced it was selected by four industry leading brands – Transamerica, Diesel Italy, Food Panda and Generac Power – to help them listen, publish, measure and manage social media content within their organizations. With offices in New York and Copenhagen and a worldwide sales and support team, Falcon Social continues to gain ground in diverse markets and industries around the globe.

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first published: 2015-03-03 13:52:30