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Desktop Advertising: Despite Mobile Rise, Desktop Traffic Endures

Summary of the Article

Though mobile Web usage has gained in popularity, desktop usage has … And digital ad viewability is now a major issue, with a positive correlation …

Article

NEW YORK — Mobile digital engagement has surged, but not at the expense of desktop activity. Apps are dominating mobile Web usage. And digital ad viewability is now a major issue, with a positive correlation being demonstrated between ads’ viewability and the advertisers’ ROI.

Those are some of the highlights of a data-packed talk at the Local Online Advertising Conference on Tuesday from Gian Fulgoni, co-founder and chairman emeritus of comScore, who shared some fresh data on digital consumption, commerce and data.

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first published: 2015-03-03 12:00:00

Desktop Advertising: Despite Mobile Rise, Desktop Traffic Endures

Summary of the Article

Though mobile Web usage has gained in popularity, desktop usage has … And digital ad viewability is now a major issue, with a positive correlation …

Article

NEW YORK — Mobile digital engagement has surged, but not at the expense of desktop activity. Apps are dominating mobile Web usage. And digital ad viewability is now a major issue, with a positive correlation being demonstrated between ads’ viewability and the advertisers’ ROI.

Those are some of the highlights of a data-packed talk at the Local Online Advertising Conference on Tuesday from Gian Fulgoni, co-founder and chairman emeritus of comScore, who shared some fresh data on digital consumption, commerce and data.

Culled From

first published: 2015-03-03 12:00:00

Mobile Ads: Mobile World Congress 2015: what it means for marketing pros

Summary of the Article

The talk looked at the finest work in mobile advertising and examined new trends and technologies that are destined to influence the mobile …

Article

With Mobile World Congress 2015 (MWC) in full swing, much of the industry is decamping to Barcelona to see the launch of the latest smartphones and tablet innovations. But what does this mean for the mobile marketing business and how will it actually affect marketing strategies?

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first published: 2015-03-03 12:00:00

Google AdWords News: How Google Is Fixing Its Small Business Problem

Summary of the Article

A few years ago, the paradox threatened to undermine the fundamentals of one of Google’s core revenues-generating products, AdWords. In 2011, the …

Article

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Small businesses can create big problems for technology companies. Innovations that may appeal to brands often create clutter for smaller marketers, resulting in a product development paradox for many firms.

A few years ago, the paradox threatened to undermine the fundamentals of one of Google’s core revenues-generating products, AdWords.

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first published: 2015-03-03 10:41:15

Mobile Ads: Identify and Cater to Mobile Users

Summary of the Article

There was a time in the not-so-distant past when mobile digital ads were an afterthought for many businesses and desktop computers garnered the …

Article

Richard HartleyThere was a time in the not-so-distant past when mobile digital ads were an afterthought for many businesses and desktop computers garnered the lion share of all web traffic. In 2014, however, smartphone and tablet sales grossly outnumbered PC sales, and that gap has only continued to widen.

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first published: 2015-03-03 06:45:00

Google AdWords News: Business in brief

Summary of the Article

Cayman Islands Yellow Pages signed a deal with Google in 2013 to become a part of the Google AdWords Premier SMB program. As a Premier SMB …

Article

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first published: 2015-03-03 05:03:45

Youtube Marketing: We need to talk about video

Summary of the Article

Jaci Burns looks at the opportunities video can offer to marketers. … professional services firms in Australia have a corporate YouTube channel.

Article

Jaci Burns looks at the opportunities video can offer to marketers. 

In a previous post, ‘Many professional services firms mobile unfriendly’,  I examined how many ‘smart companies’ in Australia have adopted a ‘mobile-first’ strategy. What I found was that the majority are not even ‘mobile-friendly’.

For clarity, ‘smart companies’ is the term my agency, Market Expertise, uses to describe the organisations we work with – they’re typically professional services firms or businesses in other technical or knowledge-intensive sectors.

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first published: 2015-03-02 23:56:22

Reputation Management News: 3 Tips for Cleaning Up Your Act Online

Summary of the Article

Online reputation management is a bigger and more important topic than ever. These days, colleagues and customers don’t just visit your company’s …

Article

Online reputation management is a bigger and more important topic than ever. These days, colleagues and customers dont just visit your companys website; theyll search through Google for information about businesses and individuals, and then do the same on their favorite social networks.

What they find could easily derail a new account, project, or business relationship.

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first published: 2015-03-02 23:37:30

Reputation Management News: 3 Tips for Cleaning Up Your Act Online

Summary of the Article

Online reputation management is a bigger and more important topic than ever. These days, colleagues and customers don’t just visit your company’s …

Article

Online reputation management is a bigger and more important topic than ever. These days, colleagues and customers dont just visit your companys website; theyll search through Google for information about businesses and individuals, and then do the same on their favorite social networks.

What they find could easily derail a new account, project, or business relationship.

Culled From

first published: 2015-03-02 23:37:30

Mobile Ads: What xAd learned about location in its big year of growth

Summary of the Article

People now rely on their phones for everything, yet ad spend still lags behind. What will finally tip the scales to mobile advertising is marketers’ …

Article

·     Location has scale. To reach the right consumer in the context of where they are and where they’ve been, you need incredible scale – how else would you be able to reach a millennial yoga lover while she is at a nutrition store? At xAd, we grew our platform volume by 8x, ending the year with the ability to reach 300 million unique users each month through the availability of over 300 billion mobile ad impressions.

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first published: 2015-03-02 22:30:00