Desktop Advertising: Despite Mobile Rise, Desktop Traffic Endures

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Though mobile Web usage has gained in popularity, desktop usage has … And digital ad viewability is now a major issue, with a positive correlation …

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NEW YORK — Mobile digital engagement has surged, but not at the expense of desktop activity. Apps are dominating mobile Web usage. And digital ad viewability is now a major issue, with a positive correlation being demonstrated between ads’ viewability and the advertisers’ ROI.

Those are some of the highlights of a data-packed talk at the Local Online Advertising Conference on Tuesday from Gian Fulgoni, co-founder and chairman emeritus of comScore, who shared some fresh data on digital consumption, commerce and data.

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first published: 2015-03-03 12:00:00

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