Summary of the Article
Though mobile Web usage has gained in popularity, desktop usage has … And digital ad viewability is now a major issue, with a positive correlation …
NEW YORK — Mobile digital engagement has surged, but not at the expense of desktop activity. Apps are dominating mobile Web usage. And digital ad viewability is now a major issue, with a positive correlation being demonstrated between ads’ viewability and the advertisers’ ROI.
Those are some of the highlights of a data-packed talk at the Local Online Advertising Conference on Tuesday from Gian Fulgoni, co-founder and chairman emeritus of comScore, who shared some fresh data on digital consumption, commerce and data.
first published: 2015-03-03 12:00:00