Social Media News: Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast]

Summary of the Article

Emily Videtto, vice-president of shingles and new product development, and Alyssa Hall, director of marketing communications, together host the …

Article

Emily Videtto, vice-president of shingles and new product development, and Alyssa Hall, director of marketing communications, together host the Facebook page “Style My House” as a way to reach female heads of household for roofing manufacturer GAF, North America’s largest roofing manufacturer.

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first published: 2015-03-03 15:00:00

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