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Social Media & Marketing

Social Media News: B2B marketers splurging on content and digital; struggling with ROI

Delivering marketing ROI remains the top challenge for B2B marketers this year, while many are still struggling to capitalise on or successfully utilise new enablement technologies like marketing automation.

Challenges with effectiveness was one of several themes highlighted in the new B2B Marketing Outlook 2015 report, produced by Greenhat in association with ADMA.

Summary of the Article

Top digital tactics for this year are email, e-nurturing and social media marketing. Proving social’s worth remains a challenge, however. Only 20 per …

Article

Delivering marketing ROI remains the top challenge for B2B marketers this year, while many are still struggling to capitalise on or successfully utilise new enablement technologies like marketing automation.

Challenges with effectiveness was one of several themes highlighted in the new B2B Marketing Outlook 2015 report, produced by Greenhat in association with ADMA.

Culled From

first published: 2015-03-04 00:22:30

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