Mobile Ads: Mobile Roundup: New solutions, partnerships to help mobile brands

Summary of the Article

In today’s mobile roundup: an expansion of a mobile partnership, new features for app developers and a new mobile ad option. by Kristina Knight.

Article

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First, Marin Software has launched a new feature for users of their platform which allows marketers to track mobile app installations as well as app activities related to search and display as well as social media. Marin has partnered with Kochava and AppsFlyer on the tool.

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first published: 2015-03-04 04:07:30

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