Category: #SocialMedia&Marketing

Social media marketing (SMM) refers to the practice of promoting products or services on social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn.

SMM typically involves creating and sharing content, such as posts, images, and videos, that engage with the target audience and encourage social sharing and interaction.

Social media marketing can also involve paid advertising on social media platforms, which allows businesses to target specific audiences based on demographics, interests, behaviors, and other factors. Social media marketing offers businesses a range of benefits, including increased brand awareness, website traffic, and customer engagement, as well as the ability to reach customers on a more personal level.

Social media marketing is an essential component of many modern marketing strategies, as more people are using social media than ever before.

Social Media News: #NameAHorseRace gallops away from William Hill as Twitter users hijack campaign

Summary of the Article

Twitter users have hijacked a social media campaign by William Hill, after the … against it, I would say stay away on hashtag social media marketing.”.

Article

Twitter users have hijacked a social media campaign by William Hill, after the betting giant attempted to engage followers yesterday with its #NameAHorseRace competition.

The UK bookmaker, which owns Australian betting brands Tom Waterhouse and SportingBet, asked followers to tweet a “clever” and “creative” horse race name with the hashtags #NameAHorseRace and #WillHill.

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first published: 2015-03-04 01:07:30

Social Media News: B2B marketers splurging on content and digital; struggling with ROI

Summary of the Article

Top digital tactics for this year are email, e-nurturing and social media marketing. Proving social’s worth remains a challenge, however. Only 20 per …

Article

marketing strategy bubbles

Delivering marketing ROI remains the top challenge for B2B marketers this year, while many are still struggling to capitalise on or successfully utilise new enablement technologies like marketing automation.

Challenges with effectiveness was one of several themes highlighted in the new B2B Marketing Outlook 2015 report, produced by Greenhat in association with ADMA.

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first published: 2015-03-04 00:22:30

Social Media News: Clear parameters drive C-suite support for social media, says Lenovo’s Rod Strother

Summary of the Article

When reporting to the C-suite on the progress of social media, defining your … It’s vital for marketers to put a stake in the ground on what they feel it’s …

Article

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first published: 2015-03-04 00:11:15

Social Media News: Maroon 5’s Wedding Stunt Was A Brilliant Integrated Marketing Strategy

Summary of the Article

Are you one of the many marketers who dismissed Maroon 5’s wedding … Without the support of the company’s planned social media efforts, the PR …

Article

Are you one of the many marketers who dismissed Maroon 5’s wedding crasher-themed “Sugar” video as aPR stunt?

It’s an understandable assumption. After all, the reactions, locations, and performances featured in the viral music video were obviously choreographed.On top of that, the internationally acclaimed music group followed a suspiciously unlikely performance route of fashionable Los Angeles weddings.

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first published: 2015-03-04 00:00:00

Social Media News: Bigger Is Not Always Better

Summary of the Article

First came content farms with their SEO tricks, then social media farms with … In doing so and delivering that reach to our marketing partners, we are …

Article

Digital media companies have kicked off 2015 with a bang. From Business Insider and Mashable raising new rounds, to the acquisition of Elite Daily by Daily Mail to Gawker’s debt financing, the sector seems hot. Obviously, as a CEO of a digital media company, this trend pleases me immensely and kudos to all for filling your coffers and maybe even taking a little off the table for your hard work to date.

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first published: 2015-03-03 21:33:45

Social Media News: Social media – it’s not all about Facebook and Twitter

Summary of the Article

The art of social media strategies lies within the holy grail of “engagement,” which is a “people strategy” – not a marketing plan. If you don’t have …

Article

Facebook and Twitter are the monoliths of social networking, and whilst they are certainly important, they are not the be all and end all of a social media strategy.

I often get social media strategies sent to me by clients from their ad/digital agencies for a sanity check. The thin veneer of nothingness that hangs together on a Facebook page and Twitter channel plan, which will not deliver, often surprises me.

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first published: 2015-03-03 21:11:15

Social Media News: Social Media for Real Estate: 5 Steps to Success

Summary of the Article

Facebook, Twitter, Instagram, LinkedIn—no matter which channels you use, social media is a powerful way to market your business to today’s buyers …

Article

Businessman with social media conceptsDo you use social media to promote your real estate services and build your brand? Facebook, Twitter, Instagram, LinkedIn—no matter which channels you use, social media is a powerful way to market your business to today’s buyers and sellers.

These five tips will help you gain followers, attract prospects and make connections on your social channels…for free!

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first published: 2015-03-03 21:11:15

Social Media News: Social Media for Real Estate: 5 Steps to Success

Summary of the Article

Facebook, Twitter, Instagram, LinkedIn—no matter which channels you use, social media is a powerful way to market your business to today’s buyers …

Article

Businessman with social media conceptsDo you use social media to promote your real estate services and build your brand? Facebook, Twitter, Instagram, LinkedIn—no matter which channels you use, social media is a powerful way to market your business to today’s buyers and sellers.

These five tips will help you gain followers, attract prospects and make connections on your social channels…for free!

Culled From

first published: 2015-03-03 21:11:15

Social Media News: Social media – it’s not all about Facebook and Twitter

Summary of the Article

The art of social media strategies lies within the holy grail of “engagement,” which is a “people strategy” – not a marketing plan. If you don’t have …

Article

Facebook and Twitter are the monoliths of social networking, and whilst they are certainly important, they are not the be all and end all of a social media strategy.

I often get social media strategies sent to me by clients from their ad/digital agencies for a sanity check. The thin veneer of nothingness that hangs together on a Facebook page and Twitter channel plan, which will not deliver, often surprises me.

Culled From

first published: 2015-03-03 21:11:15