Category: #SocialMedia&Marketing

Social media marketing (SMM) refers to the practice of promoting products or services on social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn.

SMM typically involves creating and sharing content, such as posts, images, and videos, that engage with the target audience and encourage social sharing and interaction.

Social media marketing can also involve paid advertising on social media platforms, which allows businesses to target specific audiences based on demographics, interests, behaviors, and other factors. Social media marketing offers businesses a range of benefits, including increased brand awareness, website traffic, and customer engagement, as well as the ability to reach customers on a more personal level.

Social media marketing is an essential component of many modern marketing strategies, as more people are using social media than ever before.

Social Media News: Instagram Rolls Out Carousel Ads

Summary of the Article

… very new and has a lot of growing up to do,” Debra Aho Williamson, principal analyst with eMarketer, recently told Social Media & Marketing Daily.

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instagram video 188 IUqLeQeAs its star continues to rise, Instagram is rolling out another way foradvertisers to reach its young users. The new ad units encourage users to swipe left for additional images, and — later in the “carousel” — a link to a brand’s mobile site.

Carousel ads, so-called, are a new way for brands to tell their stories on Instagram, according to a company spokeswoman.

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first published: 2015-03-03 20:15:00

Social Media News: 4 CMO Survey Insights that Hint at Social Media’s Future in the Marketing Mix

Summary of the Article

Twice a year, Duke University’s Fuqua School of Business surveys American CMOs, giving us a peek into what’s top of mind for them. When it comes …

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Twice a year, Duke University’s Fuqua School of Business surveys American CMOs, giving us a peek into what’s top of mind for them. When it comes to social media, the latest survey released in February indicates that social media is now more data-driven, but brands are still struggling to prove its value.

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first published: 2015-03-03 18:45:14

Social Media News: Forget the tricks: Marketing to millennials

Summary of the Article

According to Michelle Bizon, social media manager at Moving Targets, … “Millennials have a more comprehensive understanding of marketing and an …

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With the rise of each new generation, various industries must face the need to adapt. World events, economic, social and other issues affect each generation differently, causing their worldviews and spending habits to vary from those of earlier groups. Businesses find they need to treat new groups differently when it comes to marketing and communications efforts.

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first published: 2015-03-03 18:11:15

Social Media News: Marketing entrepreneur parlays passion for social causes into successful business

Summary of the Article

The company, now based in Newton, provides a variety of services, including advertising strategy, branding, video, print and web design, social media …

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MORE Advertising founder and CEO Donna Latson Gittens had one long-term dream for most of her early professional career — to run a television station. But after more than two decades in the TV industry, with this dream not looking likely, she did what all good entrepreneurs do, and turned a better opportunity into a business.

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first published: 2015-03-03 17:53:22

Social Media News: Smarsh Lends Compliance Expertise to 2015 Edition of The Social Advisor: Social Media Secrets …

Summary of the Article

The Social Advisor provides social media best practices that are rapidly changing financial services marketing as we know it, and details how the …

Article

PORTLAND, Ore.–(BUSINESS WIRE)–Smarsh®, the leading provider of hosted archiving solutions for compliance and e-discovery, today announced the release of the 2015 edition of Amy McIlwain’s book The Social Advisor: Social Media Secrets of the Financial Industry. Featuring a chapter on social media compliance authored by Jimmy Douglas, General Manager of Web Services at Smarsh, the book is on sale now.

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first published: 2015-03-03 17:26:15

Social Media News: A3 briefs-SocialMedia

Summary of the Article

French is a nationally known social media marketing professional and author. French will walk through the how-tos and whys of effective copywriting …

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The American Advertising Federation of Greater Evansville is hosting two guest speakers for a half-day seminar series on social media for business held at Tropicana Conference Center, 421 NW Riverside Drive, on March 19.

The topic for the first session is “Knowing Your Audience” and will help identify who to reach with your message and how to engage them to maximize your social platforms.

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first published: 2015-03-03 16:18:45

Social Media News: The Role of Social in the Enterprise

Summary of the Article

Keeping your brand connected through the everyday use of social media and networking plays a vital role in any modern-day enterprise.

Article

The social networking landscape of today probably isn’t what most business owners had in mind when they first decided to open their doors to the public. For decades during the 20th century, the social networking model for companies went relatively unchanged: out-of-town business conferences, participation in local events, and local business sponsorships were the status quo.

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first published: 2015-03-03 15:26:09

Social Media News: Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast]

Summary of the Article

Emily Videtto, vice-president of shingles and new product development, and Alyssa Hall, director of marketing communications, together host the …

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Emily Videtto, vice-president of shingles and new product development, and Alyssa Hall, director of marketing communications, together host the Facebook page “Style My House” as a way to reach female heads of household for roofing manufacturer GAF, North America’s largest roofing manufacturer.

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first published: 2015-03-03 15:00:00

Social Media News: CSX CFO Reviews Market Environment and Earnings Growth Expectations for 2015

Summary of the Article

CSX also uses social media channels to communicate information about the company. Although social media channels are not intended to be the …

Article

JACKSONVILLE, Fla., March 4, 2015 /PRNewswire/ -- CSX CSX, +0.35% Chief Financial Officer Fredrik Eliasson today discussed the drivers of a decade of strong financial performance for the company, updated its first-quarter market outlook and discussed earnings expectations for 2015 at the JP Morgan Aviation, Transportation and Industrials Conference in New York City.

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first published: 2015-03-03 14:37:30

Social Media News: Op-Ed: Why You Shouldn’t Leave Your Social Media to a Niece or Nephew

Summary of the Article

Real social media managers continually hone their knowledge and keep up to date with trends throughout the social space, marketing world, et al.

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Op-Ed Why You Shouldn’t Leave Your Social Media to a Niece or NephewThe following is a guest contributed post to MMW from Jay York, a social media strategist at EMSI Public Relations.

It’s true that millennials are massive users of social media, but does that mean any young friend or family member has the background to be enlisted to give your business’ social media campaign the attention it needs?

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first published: 2015-03-03 14:03:45