Google Analytics: 5 Ways to Use Analytics

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Your content and site are only as good as your visitors show you it is.

will show you how users interact with your site, how long they visit, what path they take through your site and what actions they take—information that impacts your business and future development decisions

Google’s free tool has the power to transform a brand’s understanding of its online presence, which can only lead to a better experience for users. Putting this analytics tool to work within a larger measurement framework has the potential to unleash a kind of transparency to PR work that was at one time unimaginable.

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