Google Analytics: 5 Ways to Use Analytics

Your content and site are only as good as your visitors show you it is.

#Google Analytics will show you how users interact with your site, how long they visit, what path they take through your site and what actions they take—information that impacts your business and future development decisions

Google’s free tool has the power to transform a brand’s understanding of its online presence, which can only lead to a better experience for users. Putting this analytics tool to work within a larger measurement framework has the potential to unleash a kind of transparency to PR work that was at one time unimaginable.

Curated from 5 Ways Right-Brained PR Pros Can Use Google Analytics – PR News


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Table of Contents


What is Google Analytics and how it works?

Google Analytics is configured by insertion of a tracking code in a block of JavaScript code on each of the pages in your website. This tracking code identifies data about the webpage request and pushes this data to the Google Analytics server. This data can be location, date, time, SERP request and more granular information about the page and requester.


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