Summary of the Article
While the viewability issue spans across devices, mobile is a major part. The Mobile Majority released a new study on mobile ad viewability based on …
The subject of ad viewability continues to be a contentious one throughout the industry, and many are simply confused by various elements of the debate, and rightfully so. It’s pretty confusing. There are so many factors and parties that come into play it’s pretty much a big mess.
first published: 2015-03-02 14:37:30