Mobile Ads: Mobile-only/Mobile-first will be the rule, not the exception

Summary of the Article

69% of total ad revenue came from mobile ad sales. This is a massive leap on the 53% mobile ad revenue share in 2013 and represents double the …

Article

93% of users on Facebook are accessing the Internet via mobile in South Africa – that’s more than 10 million people.

The proof is in the profit. Facebook almost doubled its net income in 2014, lifted by growing mobile ad revenue.

Facebook reported earnings of $2.9-billion for 2014, compared with $1.5-billion for the same period in 2013.

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first published: 2015-03-08 07:52:30

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