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Mobile Ads: Mobile-only/Mobile-first will be the rule, not the exception

93% of users on Facebook are accessing the Internet via mobile in South Africa – that’s more than 10 million people.

The proof is in the profit. Facebook almost doubled its net income in 2014, lifted by growing mobile ad revenue.

Last Updated on 16 Apr 2021 by wn

Summary of the Article

69% of total ad revenue came from mobile ad sales. This is a massive leap on the 53% mobile ad revenue share in 2013 and represents double the …

Article

93% of users on Facebook are accessing the Internet via mobile in South Africa – that’s more than 10 million people.

The proof is in the profit. Facebook almost doubled its net income in 2014, lifted by growing mobile ad revenue.

Facebook reported earnings of $2.9-billion for 2014, compared with $1.5-billion for the same period in 2013.

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first published: 2015-03-08 07:52:30

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