SEO News: Here’s how one marketing firm is tackling the Pinterest problem

Summary of the Article

It’s a mix of tracking pin virality, sponsoring external pin-happy blogs, using search engine optimization technology and promoting pins when a little …

Article

Pinterest is coming of age and marketing firms are gathering to preach Pinterest marketing gospel. The site is an unusual beast: a mix of image-focused design (like Instagram), founded on a social-follower premise (like Twitter), but has since shifted to search-driven results (like Google). Making the most of the site’s reach takes more than just a promoted pin — brands need a marketing strategy that taps into all of Pinterest’s qualities.

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first published: 2015-02-25 00:33:45

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