Social Media News: Keeping stock in fashion’s social media age: IdleBird and Miss Holly tell

Summary of the Article

The social media trigger has been key to many e-tailing businesses that lack a budget for marketing. In June 2014, Natasha Jovanovic and Aisha …

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Keeping stock in fashion’s social media age: IdleBird and Miss Holly tell

A model wears an IdleBird ‘Sail Away’ tank top: social media’s ‘uncontrolled source advertising’ can create logistical problems for young online fashion labels.

When the explosion of orders came for Kara Chiconi’s SPF50 clothing range, she popped a bottle of champagne and put her kids and husband to work.

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first published: 2015-03-08 03:11:25

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