Social Media News: Keeping stock in fashion’s social media age: IdleBird and Miss Holly tell

Last Updated on 16 Apr 2021 by wn

Summary of the Article

The social media trigger has been key to many e-tailing businesses that lack a budget for marketing. In June 2014, Natasha Jovanovic and Aisha …

Article

A model wears an IdleBird ‘Sail Away’ tank top: social media’s ‘uncontrolled source advertising’ can create logistical problems for young online fashion labels.

When the explosion of orders came for Kara Chiconi’s SPF50 clothing range, she popped a bottle of champagne and put her kids and husband to work.