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Social Media News: Keeping stock in fashion’s social media age: IdleBird and Miss Holly tell

A model wears an IdleBird ‘Sail Away’ tank top: social media’s ‘uncontrolled source advertising’ can create logistical problems for young online fashion labels.

When the explosion of orders came for Kara Chiconi’s SPF50 clothing range, she popped a bottle of champagne and put her kids and husband to work.

Last Updated on 16 Apr 2021 by wn

Summary of the Article

The social media trigger has been key to many e-tailing businesses that lack a budget for marketing. In June 2014, Natasha Jovanovic and Aisha …

Article

A model wears an IdleBird ‘Sail Away’ tank top: social media’s ‘uncontrolled source advertising’ can create logistical problems for young online fashion labels.

When the explosion of orders came for Kara Chiconi’s SPF50 clothing range, she popped a bottle of champagne and put her kids and husband to work.

Culled From

first published: 2015-03-08 03:11:25

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