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Don’t panic: ‘Algorithm updates’ aren’t the end of the world

Don’t panic: ‘Algorithm updates’ aren’t the end of the world

Is this Topic of Search Engine Optimization an Important Issue for You?

Don’t panic: ‘Algorithm updates’ aren’t the end of the world for SEO managers

Every time there is a rumor of a Google algorithm update, a general panic ripples through the SEO community. There is a collective holding of breath while the numbers are analyzed and then a sigh of relief (hopefully) when they survive the algorithm update unscathed.

After the update is released, and especially if it is confirmed by Google, a slew of articles and pundit analyses attempt to dissect what Google changed and how to win in the new paradigm.


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57 Easy & Engaging August Marketing Ideas (With Examples!)

Inspirational Instagram posts say August is the Sunday of summer (cursive font over sunset photo). Someecards says August is a whole month of Sunday nights.

We say August is 30 days of opportunities for creative marketing. And we have over 50 ideas to prove it. So today, we’re coming at you with:

A list of August awareness causes, themes, national days, and holidays.
57 creative ideas for incorporating them into your articles, posts, events, and promotions.
Real examples of these August marketing ideas in action.
Let’s get into it.

August awareness

Eye Health Month
Family Fun Month
Happiness Happens Month
International Peace Month
Back to School Month
Wellness Month
August national days

See the full list at the bottom of this post!

For community-friendly marketing

Night Out Day (First Tuesday)
Garage Sale Day (Second Saturday)
Bowling Day (Second Saturday)
Senior Citizens Day (Aug 21)
For positive/inspirational marketing:

Friendship Day  (First Sunday)
Purple Heart Day (Aug 7)
Happiness Happens Day (Aug 8)
Be An Angel Day (Aug 22)
Just Because Day (Aug 27)
For social awareness marketing

WebMistress Day (Aug 26)
Women’s Equality Day (Aug 26)
For straight-up marketing

National Dollar Day (Aug 8)
National Thrift Shop Day (Aug 17)
August marketing ideas

As you can see from the different categories of observances, you can appeal to all kinds of emotions in your marketing. Use these ideas to connect with your audience in a more meaningful way than any of your competitors.

1. Family Fun Month

Partner up with nearby attractions and offer coupons.
Share a blog post or email newsletter roundup of your favorite family-friendly spots in town.
If your target audience is parents: Write a post on how to actually have family fun month in the depressing last days of summer when your kids are at each others’ throats and you’ve had no alone time in weeks (emotional marketing opp?).
Team up with other local businesses in town and run a family fun night. Photographers can offer family portraits (before little Jane gets a butterfly plastered to her face), restaurants can provide the food (and coupons to get them through their doors), and other businesses (like preschools) can set up informational (but fun) tables.
Clothing companies, run a series of sales each week for men, women, babies, and tweens.

2. Black Business Month

Black Business Month was founded by John William Templeton and Frederick E. Jordan in 2004. Use this as an opportunity not to just support the Black-owned businesses, but to get into the habit of doing it year-round.

Retailers: Take the 15% Pledge and start selling products made by Black-owned businesses. You can use the Support Black-Owned Businesses Directory to find Black-owned businesses near you.
B2B businesses: interview a Black business owner and share their tips on running a business, overcoming prejudice, or dealing with challenges your clients commonly face.
Any business: show your followers how to support Black businesses.

Black-owned businesses: make use of Google’s and now Insta’s “Black-owned” attribute tag.

3. Back to School Month

Back to school season and January are friends. Go wild with all the fresh-start, back-in-gear, goal-setting themes you used in your January marketing (repurposing opp?)

Salons, offer special deals on back-to-school haircuts.
Spas, invite parents in for a much-needed massage after a long summer.
Schools and after-school programs, offer early bird registration deals.
Personal trainers or fitness centers, offer discount packages.
Dentists or nutritionists can encourage appointments or give healthy tips.
Run a re-engagement campaign to bring back any customers who went quiet over the summer.
Check out more back-to-school marketing ideas here.

4. Simplify Your Life Week (August 1-7)

According to Amazon, “seeking simpler living” is the latest trend in consumer behavior. As a business owner, take this time to clean out clutter (virtual and physical), and organize your mind and workplace before the September storm hits.

As for marketing ideas:

Productivity tool providers could offer a free trial during this week.
You could share a roundup of tools or apps you use (or have deleted) to simplify your life.
Interior designers can share their organization tricks.
Break down a complex topic into plain English for your audience.
Life is as broad as it gets, so anything related to simplifying works here.

5. Friendship Day (Aug 2)

This day gives a good excuse for promoting referral programs and running BOGO sales promotions. You might also use catchy taglines like “You never know how many friends you have until you own [the product you provide].”

6. National Dollar Day (Aug 8)

On this day in 1786, the US monetary system was established. A nice history lesson, but also a great marketing opportunity. 

Use a money-saving-themed blog post to teach your audience how to save a dollar (or hundreds).
Take a dollar off your (low-priced) products.
Offer something for just $1.
7. National Book Lovers Day (Aug 9)

There are readers in every audience. Share a post on social media recommending your favorite reads, top industry influencer authors, or asking for recommendations from your followers. Your audience likes opportunities to share their input, you like post engagement, everyone wins.

8. Blame Someone Else Day – First Friday the 13th of the Year (August 13, 2021)

Toss the core values aside today and letterrip. Don’t actually do that. But you can have fun with this one.

“When working in a book store you learn that sometimes books are just going to fall over. Usually on their own or sometimes because of…other reasons (*cough*Ryan*cough).
Happy National Blame Someone Else Day!
(No books were harmed in the making of this post).”
“Friday the 13th: Me-ow.National Blame Someone Else Day: You-ow”
“It’s okay to indulge, you can blame us!”

Or get serious…

Or use it as a creative way to celebrate a company milestone and thank your customers. Write a customer appreciation email, blaming them for your having to bring on more employees to keep up with the demand, and for your having to move to a bigger office, and your having to choose the signature drink to serve at your party celebrating your 1000th customer…and so on.

9. National Relaxation Day (August 15th)

It is National Wellness Month, after all. Ideas:

Spas and salons can offer discounts, or even volunteer to visit a local office and give short chair massages.
Restaurants can promote signature drinks as a way to kick back and relax.
Yoga instructors can run free sessions for offices.
YOU can close up shop early to allow employees to enjoy some hard-earned rest.
10. National Spirit of ’45 Day (second Sunday in August)

On August 14, 1945, President Truman announced the end of WWII. The national pride, can-do spirit, and eagerness to step up and play their part is not only what made this victory possible but also that which laid the groundwork for future generations. The Spirit of ‘45 is a great platform for inspirational blog posts, emails, and social media posts.

11. World Humanitarian Day (Aug 19)

On World Humanitarian Day, we recognize those who lost their lives working for humanitarian causes. Incorporate this into your marketing by:

Donating proceeds to a humanitarian organization near you.
Encouraging your audience to do something good.
Sharing quotes from modern-day humanitarians like Eddie Aijuka.

This modern-day humanitarian is tackling Africa’s electricity crisis. (Image source)

There’s nothing wrong with a Mother Theresa or Gandhi quote, but featuring newer individuals provides an opportunity for both you and your audience to learn about the current crises the world is facing.

12. Senior Citizens Day (Aug 21)

Even though these folks get year-round senior discounts, why not throw an extra one in the mix on this day?

Senior living communities, host an open house barbeque on this day to honor your residents and give potential residents (or their adult children) a chance to check you out.
Local businesses, contact local senior centers to see if you can sponsor or cater an event, or even stop by with free manicures to brighten up someone’s day.
13. Secondhand Wardrobe Day (Aug 25)

Many local secondhand stores are part of nonprofits that fund needs in the community or even worldwide. Consider running a clothing drive to give your audience the opportunity to make a difference while cleaning out their wardrobe (perhaps to simplify their lives…see #4).

Or, for businesses NOT in the clothing industry, publish mission-statement-friendly posts like these:

14. National WebMistress Day (Aug 26)

This holiday recognizes women in web development. Recognize #womenwhocode, do an employee spotlight on a female developer, or donate to learnerships like GirlCode

15. National Just Because Day (Aug 27)

The creative marketing possibilities are endless for this day.

Send your email subscribers a promo code just because you appreciate them.
Encourage your patrons to buy that outfit (or any product you sell), book that ticket, or do something spontaneous for no reason other than because you can.
Go against this post on how to write copy that sells and promote something with “just because”—no features or benefits.
Inspire your audience to do a random act of kindness. Just because.
Run a giveaway that not only ramps up engagement but sparks an inspirational comment thread your followers will enjoy.
Write a post on X (inspirational) things to do just because.
16. Get involved with state/county fairs

Many state fairs happen in the fall, so plan ahead and see if you can get on the list!

Be a web sponsor—get your logo on their website (good for a backlink).
Be a vendor—food, tables, bouncy houses, and more.
Donate an auction or raffle item.
17. Plan for Labor Day

More of a tip than an idea, but get your Labor Day marketing in order, especially if you’re running a special only during that weekend. September sneaks up fast! 

Summer is ending, but August marketing must go on

Whether you’re heading into fall with gusto or dragging your feet, your marketing needs to stay consistent and strong! Use these ideas to engage your audience, attract more customers, and stand out above your competitors. And now, as promised, the expanded list of August national days.

August national days—expanded list

All things family

National Sisters Day – First Sunday in August
Respect for Parents Day (Aug 1)
American Family Day – First Sunday in August
Sons and Daughters Day (Aug 11)
Middle Child Day (Aug 12)
Vertical specific

Shapewear Day (Aug 10)
Secondhand Wardrobe Day (Aug 25)
Brazilian Blowout Day (Aug 21)
Tooth Fairy Day (Aug 22)
Community

Night Out Day (First Tuesday)
Garage Sale Day – Second Saturday in August
Senior Citizens Day (Aug 21)
Bowling Day (Second Saturday)
Positive/inspirational

Friendship Day (First Sunday)
Girlfriends Day (Aug 1)
Happiness Happens Day (Aug 8)
Global Sleep Under The Stars Night  (Aug 8)
Be An Angel Day (Aug 22)
Just Because Day (Aug 27)
Nonprofit Day (Aug 17)
Patriotic

Purple Heart Day (Aug 7)
Spirit of ’45 Day (Second Sunday in August)
Navajo Code Talkers Day
Aviation Day (Aug 19)
Park Service Founders Day (Aug 25)
Ride The Wind Day (Aug 23)
Social

WebMistress Day (Aug 26)
Women’s Equality Day (Aug 26)
Fun/funny

Grab Some Nuts Day (Aug 3)
Underwear Day (Aug 5)
Water Balloon Day (First Friday in August)
Lazy Day (Aug 10)
Tell a Joke Day (Aug 16)
Sneak Some Zucchini Into Your Neighbor’s Porch Day (Aug 8)
I LOVE My Feet Day! (Aug 17)
Blame Someone Else Day (First Friday the 13th of the year (Aug 13 in 2021))
International Beer Day (First Friday in August)
Beach Day (Aug 30)
Mail Order Catalog Day (Aug 18)
Niche/nostalgia

Power Rangers Day (Aug 26)
Book Lovers Day (Aug 9)
Left-Handers Day (Aug 13)
Dog appreciation

Work Like A Dog Day (Aug 5)
Never Bean Better Day (Aug 22)
Dog Day (Aug 26)
Totally irrelevant but nostalgic
International Mahjong Day (Aug 1)
Compassionate

Relaxation Day (Aug 15)
Thoughtful Day  (Aug 28)
Grief Awareness Day (Aug 30)
Rainbow Bridge Remembrance Day (Aug 28)
Sales

National Dollar Day (Aug 8)
National Thrift Shop Day (Aug 17)
[Lots] more marketing ideas

Here’s our full series of marketing ideas for every month of the year:

15 January Marketing Ideas to Start the New Year with a Bang
20 Fabulous (and Affordable) February Marketing Ideas
30+ Creative and Cost-Friendly March Marketing Ideas
20+ Free April Marketing Ideas to Freshen Up Your Content Calendar
50+ May Marketing Ideas for Any Business or Budget
50+ Free June Marketing Ideas for Sizzlin’ Hot Campaigns
37 Free and Creative July Marketing Ideas (With Examples!)
17+ Free and Creative September Marketing Ideas
21+ Free and Effective October Marketing Ideas
19 Simple Yet Superb November Marketing Ideas (with Examples)
20 Super-Festive December Marketing Ideas
And finally, for a year’s worth of marketing ideas, check out this marketing calendar template from our friends at LOCALiQ.

Inspirational Instagram posts say August is the Sunday of summer (cursive font over sunset photo). Someecards says August is a whole month of Sunday nights.

We say August is 30 days of opportunities for creative marketing. And we have over 50 ideas to prove it. So today, we’re coming at you with:

A list of August awareness causes, themes, national days, and holidays.
57 creative ideas for incorporating them into your articles, posts, events, and promotions.
Real examples of these August marketing ideas in action.

Let’s get into it.

August awareness

Eye Health Month
Family Fun Month
Happiness Happens Month
International Peace Month
Back to School Month
Wellness Month

August national days

See the full list at the bottom of this post!

For community-friendly marketing

Night Out Day (First Tuesday)
Garage Sale Day (Second Saturday)
Bowling Day (Second Saturday)
Senior Citizens Day (Aug 21)

For positive/inspirational marketing:

Friendship Day  (First Sunday)
Purple Heart Day (Aug 7)
Happiness Happens Day (Aug 8)
Be An Angel Day (Aug 22)
Just Because Day (Aug 27)

For social awareness marketing

WebMistress Day (Aug 26)
Women’s Equality Day (Aug 26)

For straight-up marketing

National Dollar Day (Aug 8)
National Thrift Shop Day (Aug 17)

August marketing ideas

As you can see from the different categories of observances, you can appeal to all kinds of emotions in your marketing. Use these ideas to connect with your audience in a more meaningful way than any of your competitors.

1. Family Fun Month

Partner up with nearby attractions and offer coupons.
Share a blog post or email newsletter roundup of your favorite family-friendly spots in town.
If your target audience is parents: Write a post on how to actually have family fun month in the depressing last days of summer when your kids are at each others’ throats and you’ve had no alone time in weeks (emotional marketing opp?).
Team up with other local businesses in town and run a family fun night. Photographers can offer family portraits (before little Jane gets a butterfly plastered to her face), restaurants can provide the food (and coupons to get them through their doors), and other businesses (like preschools) can set up informational (but fun) tables.
Clothing companies, run a series of sales each week for men, women, babies, and tweens.

2. Black Business Month

Black Business Month was founded by John William Templeton and Frederick E. Jordan in 2004. Use this as an opportunity not to just support the Black-owned businesses, but to get into the habit of doing it year-round.

Retailers: Take the 15% Pledge and start selling products made by Black-owned businesses. You can use the Support Black-Owned Businesses Directory to find Black-owned businesses near you.
B2B businesses: interview a Black business owner and share their tips on running a business, overcoming prejudice, or dealing with challenges your clients commonly face.
Any business: show your followers how to support Black businesses.

Black-owned businesses: make use of Google’s and now Insta’s “Black-owned” attribute tag.

3. Back to School Month

Back to school season and January are friends. Go wild with all the fresh-start, back-in-gear, goal-setting themes you used in your January marketing (repurposing opp?)

Salons, offer special deals on back-to-school haircuts.
Spas, invite parents in for a much-needed massage after a long summer.
Schools and after-school programs, offer early bird registration deals.
Personal trainers or fitness centers, offer discount packages.
Dentists or nutritionists can encourage appointments or give healthy tips.
Run a re-engagement campaign to bring back any customers who went quiet over the summer.
Check out more back-to-school marketing ideas here.

4. Simplify Your Life Week (August 1-7)

According to Amazon, “seeking simpler living” is the latest trend in consumer behavior. As a business owner, take this time to clean out clutter (virtual and physical), and organize your mind and workplace before the September storm hits.

As for marketing ideas:

Productivity tool providers could offer a free trial during this week.
You could share a roundup of tools or apps you use (or have deleted) to simplify your life.
Interior designers can share their organization tricks.
Break down a complex topic into plain English for your audience.

Life is as broad as it gets, so anything related to simplifying works here.

5. Friendship Day (Aug 2)

This day gives a good excuse for promoting referral programs and running BOGO sales promotions. You might also use catchy taglines like “You never know how many friends you have until you own [the product you provide].”

6. National Dollar Day (Aug 8)

On this day in 1786, the US monetary system was established. A nice history lesson, but also a great marketing opportunity

Use a money-saving-themed blog post to teach your audience how to save a dollar (or hundreds).
Take a dollar off your (low-priced) products.
Offer something for just $1.

7. National Book Lovers Day (Aug 9)

There are readers in every audience. Share a post on social media recommending your favorite reads, top industry influencer authors, or asking for recommendations from your followers. Your audience likes opportunities to share their input, you like post engagement, everyone wins.

8. Blame Someone Else Day – First Friday the 13th of the Year (August 13, 2021)

Toss the core values aside today and letterrip. Don’t actually do that. But you can have fun with this one.

“When working in a book store you learn that sometimes books are just going to fall over. Usually on their own or sometimes because of…other reasons (*cough*Ryan*cough).
Happy National Blame Someone Else Day!
(No books were harmed in the making of this post).”

“Friday the 13th: Me-ow.
National Blame Someone Else Day: You-ow”
“It’s okay to indulge, you can blame us!”

Or get serious…

Or use it as a creative way to celebrate a company milestone and thank your customers. Write a customer appreciation email, blaming them for your having to bring on more employees to keep up with the demand, and for your having to move to a bigger office, and your having to choose the signature drink to serve at your party celebrating your 1000th customer…and so on.

9. National Relaxation Day (August 15th)

It is National Wellness Month, after all. Ideas:

Spas and salons can offer discounts, or even volunteer to visit a local office and give short chair massages.
Restaurants can promote signature drinks as a way to kick back and relax.
Yoga instructors can run free sessions for offices.
YOU can close up shop early to allow employees to enjoy some hard-earned rest.

10. National Spirit of ’45 Day (second Sunday in August)

On August 14, 1945, President Truman announced the end of WWII. The national pride, can-do spirit, and eagerness to step up and play their part is not only what made this victory possible but also that which laid the groundwork for future generations. The Spirit of ‘45 is a great platform for inspirational blog posts, emails, and social media posts.

11. World Humanitarian Day (Aug 19)

On World Humanitarian Day, we recognize those who lost their lives working for humanitarian causes. Incorporate this into your marketing by:

Donating proceeds to a humanitarian organization near you.
Encouraging your audience to do something good.
Sharing quotes from modern-day humanitarians like Eddie Aijuka.

This modern-day humanitarian is tackling Africa’s electricity crisis. (Image source)

There’s nothing wrong with a Mother Theresa or Gandhi quote, but featuring newer individuals provides an opportunity for both you and your audience to learn about the current crises the world is facing.

12. Senior Citizens Day (Aug 21)

Even though these folks get year-round senior discounts, why not throw an extra one in the mix on this day?

Senior living communities, host an open house barbeque on this day to honor your residents and give potential residents (or their adult children) a chance to check you out.
Local businesses, contact local senior centers to see if you can sponsor or cater an event, or even stop by with free manicures to brighten up someone’s day. 

13. Secondhand Wardrobe Day (Aug 25)

Many local secondhand stores are part of nonprofits that fund needs in the community or even worldwide. Consider running a clothing drive to give your audience the opportunity to make a difference while cleaning out their wardrobe (perhaps to simplify their lives…see #4).

Or, for businesses NOT in the clothing industry, publish mission-statement-friendly posts like these:

14. National WebMistress Day (Aug 26)

This holiday recognizes women in web development. Recognize #womenwhocode, do an employee spotlight on a female developer, or donate to learnerships like GirlCode

15. National Just Because Day (Aug 27)

The creative marketing possibilities are endless for this day.

Send your email subscribers a promo code just because you appreciate them.
Encourage your patrons to buy that outfit (or any product you sell), book that ticket, or do something spontaneous for no reason other than because you can.
Go against this post on how to write copy that sells and promote something with “just because”—no features or benefits. 
Inspire your audience to do a random act of kindness. Just because.
Run a giveaway that not only ramps up engagement but sparks an inspirational comment thread your followers will enjoy.
Write a post on X (inspirational) things to do just because.

16. Get involved with state/county fairs

Many state fairs happen in the fall, so plan ahead and see if you can get on the list!

Be a web sponsor—get your logo on their website (good for a backlink).
Be a vendor—food, tables, bouncy houses, and more.
Donate an auction or raffle item.

17. Plan for Labor Day

More of a tip than an idea, but get your Labor Day marketing in order, especially if you’re running a special only during that weekend. September sneaks up fast! 

Summer is ending, but August marketing must go on

Whether you’re heading into fall with gusto or dragging your feet, your marketing needs to stay consistent and strong! Use these ideas to engage your audience, attract more customers, and stand out above your competitors. And now, as promised, the expanded list of August national days.

August national days—expanded list

All things family

National Sisters Day – First Sunday in August
Respect for Parents Day (Aug 1)
American Family Day – First Sunday in August
Sons and Daughters Day (Aug 11)
Middle Child Day (Aug 12)

Vertical specific

Shapewear Day (Aug 10)
Secondhand Wardrobe Day (Aug 25)
Brazilian Blowout Day (Aug 21)
Tooth Fairy Day (Aug 22)

Community

Night Out Day (First Tuesday)
Garage Sale Day – Second Saturday in August
Senior Citizens Day (Aug 21)
Bowling Day (Second Saturday)

Positive/inspirational

Friendship Day (First Sunday)
Girlfriends Day (Aug 1)
Happiness Happens Day (Aug 8)
Global Sleep Under The Stars Night  (Aug 8)
Be An Angel Day (Aug 22)
Just Because Day (Aug 27)
Nonprofit Day (Aug 17)

Patriotic

Purple Heart Day (Aug 7)
Spirit of ’45 Day (Second Sunday in August)
Navajo Code Talkers Day
Aviation Day (Aug 19)
Park Service Founders Day (Aug 25)
Ride The Wind Day (Aug 23)

Social

WebMistress Day (Aug 26)
Women’s Equality Day (Aug 26)

Fun/funny

Grab Some Nuts Day (Aug 3)
Underwear Day (Aug 5)
Water Balloon Day (First Friday in August)
Lazy Day (Aug 10)
Tell a Joke Day (Aug 16)
Sneak Some Zucchini Into Your Neighbor’s Porch Day (Aug 8)
I LOVE My Feet Day! (Aug 17)
Blame Someone Else Day (First Friday the 13th of the year (Aug 13 in 2021))
International Beer Day (First Friday in August)
Beach Day (Aug 30)
Mail Order Catalog Day (Aug 18)

Niche/nostalgia

Power Rangers Day (Aug 26)
Book Lovers Day (Aug 9)
Left-Handers Day (Aug 13)

Dog appreciation

Work Like A Dog Day (Aug 5)
Never Bean Better Day (Aug 22)
Dog Day (Aug 26)
Totally irrelevant but nostalgic
International Mahjong Day (Aug 1)

Compassionate

Relaxation Day (Aug 15)
Thoughtful Day  (Aug 28)
Grief Awareness Day (Aug 30)
Rainbow Bridge Remembrance Day (Aug 28)

Sales

National Dollar Day (Aug 8)
National Thrift Shop Day (Aug 17)

[Lots] more marketing ideas

Here’s our full series of marketing ideas for every month of the year:

15 January Marketing Ideas to Start the New Year with a Bang
20 Fabulous (and Affordable) February Marketing Ideas
30+ Creative and Cost-Friendly March Marketing Ideas
20+ Free April Marketing Ideas to Freshen Up Your Content Calendar
50+ May Marketing Ideas for Any Business or Budget
50+ Free June Marketing Ideas for Sizzlin’ Hot Campaigns
37 Free and Creative July Marketing Ideas (With Examples!)
17+ Free and Creative September Marketing Ideas
21+ Free and Effective October Marketing Ideas
19 Simple Yet Superb November Marketing Ideas (with Examples)
20 Super-Festive December Marketing Ideas

And finally, for a year’s worth of marketing ideas, check out this marketing calendar template from our friends at LOCALiQ.

Follow the larger discussion about this topic at…: Read More

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Spring Forward Your Lawyer SEO: How to Leverage Daylight Savings for Online Success

Gain an advantage in lawyer SEO during daylight savings time. Learn how to optimize your online presence with targeted keywords and local SEO strategies.

  • Understand how online search behaviors change during DST
  • Time social media posts to align with DST
  • Use targeted keywords and content related to DST
  • Leverage local SEO strategies to target potential clients affected by DST
  • Update business listings to reflect new hours during DST
  • Encourage clients to leave online reviews during DST
  • Create fresh, shareable content related to DST
  • Increase engagement with clients during daylight hours
  • Host events and networking opportunities during DST
  • Take advantage of natural light for video and photos.

Shine a Light on Your Law Firm’s Online Presence: The Power of Daylight Savings for SEO Success

Spring is here, and with it comes the annual time change that signals the start of Daylight Saving Time (DST). While many people may see DST as nothing more than an hour lost or gained, lawyers can leverage this seasonal shift to enhance their online visibility and attract more clients. In this article, we’ll explore how DST affects online search behaviors and provide tips for optimizing your lawyer SEO strategies during this period.

Understanding Search Behaviors During DST

One of the most significant ways DST affects online search behaviors is by changing when people are online. With more daylight hours available, people tend to spend more time outside during the evenings, leading to a shift in online search activity. According to Google Trends data, there is a noticeable spike in searches related to outdoor activities, home improvement, and travel during DST. This trend suggests that people are more likely to be searching for things to do outside, or planning trips to take advantage of the longer days.

To leverage this shift in online search behavior, lawyers can adjust their SEO strategies to target keywords and content related to these activities. For example, lawyers specializing in personal injury law could create blog posts related to common outdoor injuries or travel safety tips. By aligning your content with what people are searching for during DST, you can increase the likelihood of your website appearing in search results.

Timing Social Media Posts to Align with DST

Another way to optimize your lawyer SEO during DST is by adjusting your social media posting schedule. With people spending more time outside in the evenings, it’s important to time your social media posts to reach them when they are online. According to data from Sprout Social, the best times to post on social media during DST are between 9:00 am – 11:00 am, and 1:00 pm – 3:00 pm. By scheduling your posts to align with these times, you can increase engagement and reach a wider audience.

Using Targeted Keywords and Content

To further optimize your lawyer SEO during DST, consider using targeted keywords and content related to the season. As mentioned earlier, people tend to be searching for outdoor activities and travel during DST, so incorporating these topics into your content can help increase visibility. For example, if you specialize in estate planning, you could create blog posts related to summer travel tips for families or outdoor activity safety tips for seniors. By doing so, you can attract more visitors to your website and establish yourself as an authority in your field.

Leveraging Local SEO Strategies

In addition to targeting keywords and content related to DST, lawyers can also leverage local SEO strategies to attract potential clients in areas affected by the time change. For example, if your law firm is located in a city that observes DST, you could optimize your Google My Business profile to reflect the new hours. Updating your business hours on Google My Business can help potential clients find you when searching for businesses in your area.

Encouraging Clients to Leave Online Reviews

Another way to maximize your online presence during DST is by encouraging clients to leave online reviews. According to BrightLocal, 91% of consumers read online reviews when searching for local businesses, and 84% trust online reviews as much as personal recommendations. By encouraging clients to leave reviews, you can establish a positive online reputation and attract more potential clients.

Creating Fresh, Shareable Content

Finally, one of the most effective ways to optimize your lawyer SEO during DST is by creating fresh, shareable content related to the season. Whether it’s blog posts, infographics, or videos, creating content that resonates with your audience can increase engagement and drive traffic to your website. Consider partnering with influencers or other businesses to create content that appeals to a wider audience. For example, you could collaborate with a local outdoor gear store to create a blog post on the best hiking trails in the area. By doing so, you can tap into their existing audience and reach new potential clients.

Maximizing Your Online Presence During DST

In addition to optimizing your SEO strategies, there are other ways to maximize your online presence during DST. One way is to increase engagement with clients during daylight hours. Consider hosting events or networking opportunities during the longer days to connect with potential clients and showcase your expertise. For example, you could host a networking happy hour at a local park or sponsor a community event related to outdoor activities.

Another way to take advantage of daylight hours is by using natural light for video and photos. With more daylight available, you can create high-quality content that showcases your law firm in the best light. Whether it’s filming a video testimonial outside or taking photos of your team at a local park, using natural light can help your content stand out and attract more potential clients.

Conclusion

Daylight Saving Time may only last a few months, but lawyers can leverage this seasonal shift to enhance their online visibility and attract more clients. By understanding how DST affects online search behaviors, lawyers can adjust their SEO strategies to target keywords and content related to the season. Additionally, leveraging local SEO strategies, encouraging clients to leave online reviews, and creating fresh, shareable content can further maximize your online presence during DST. By taking advantage of the longer days and adjusting your marketing strategies, you can position yourself as a go-to resource for potential clients in need of legal services.


More Questions?

  1. “Optimizing lawyer SEO during daylight saving time”
  2. “Adjusting social media posts for DST”
  3. “Targeting outdoor activity-related keywords for lawyer SEO”
  4. “Leveraging local SEO during DST”
  5. “Encouraging online reviews for law firms during DST”
  6. “Creating shareable content for law firms during DST”
  7. “Maximizing online presence during daylight hours”
  8. “Hosting networking events during DST for lawyers”
  9. “Using natural light for law firm photos during DST”
  10. “Seasonal content marketing for lawyers during DST”.

Further Readings

  1. “The Impact of Daylight Saving Time on Consumer Behavior and Online Search Trends”
  2. “Best Practices for Adjusting Your Social Media Strategy During DST”
  3. “Creating Content that Resonates with Your Audience During DST”
  4. “Leveraging Google My Business to Maximize Your Online Presence During DST”
  5. “The Importance of Online Reputation Management During DST”.

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How to: Create a Better Website

How to Create a Better Website !

  • What clients want: Your website needs to be built around the needs of clients.
  • Common mistakes: Many of the issues for legal websites apply to all websites. Design over content is the most pressing concern – websites that look beautiful but do not allow users to find what they are looking for simply and easily are a common complaint.
  • SEO – the basics: Search engine optimisation is the process of making sure a website comes up as high as possible in a search engine’s organic (unpaid) results.
  • Security issues: The most important thing a firm can do to ensure its website is secure is to use the HTTPS protocol, rather than HTTP, at the start of its URL.

How to: create a better website
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November 2021 Shouts

Random November 2021 Shouts to Keep You Sharp !

11/23/2021

  • More than two-thirds of respondents perceived at least 50% their Google searches to be local, with very minor differences among countries.
  • And 37% said that at least 70% of their search activity was local. So there’s a fair-sized contingent of very heavy local search users.  
  • This isn’t a behavioral calculation; it’s self-reported data. But it’s a strong indicator that much (or most) of what people search for online is local.
  • This month’s global insights show a world slowly returning to normal, with an increase in searches centered on holiday activities. 
  • Make the most of marketing budgets and engage with new consumer groups.
  • Google announces more exposure and support for local news.
  • New local shopping features for Google Maps (e.g., restaurant prices).
  • Survey: 63% of SMBs “satisfied” with social media marketing.
  • Rethink omnichannel strategies and capitalize on opportunities in CTV and Addressable.
  • With millions of visitors a day, YouTube presents numerous opportunities to enhance the traditional shopping journey.
  • Incorporate first-party data supplemented by second- and third-party data.
  • Despite years of omnichannel rhetoric, most analysts and pundits still treat e-commerce and local retail sales as completely separate
  • Multiple retailers in the US and Europe have shuttered stores, seeking to reduce overhead, in favor of anticipated e-commerce sales booms
  • But those sales expectations may – or likely will – be frustrated because of the way in which stores enable consumers to buy online with confidence
  • In order to succeed now, SMBs must improve their online visibility/discoverability and make it easy for consumers to do business with them. GBP completeness is an absolute must
  • Google PageSpeed Insights update is now live
  • Samsung grows global smartwatch market share (despite mediocrity).
  • The outlook among SMBs directly corresponds to business size: the smallest SMBs are most pessimistic, the largest more optimistic.
  • Build direct relationships with your customers.
  • Ensure your measurement remains accurate and actionable.
  • Drive performance by keeping your ads relevant.
  • DuckDuckGo building new app-tracking prevention for Android.
  • Apple games own App Store reviews for its podcast app.
  • Viable smart glasses are definitely coming – eventually.
  • Pew: 44% of Americans w/o kids (under 50) don’t plan to have them.
  • 47% of Consumers Will Turn to Smartphones for Holiday Shopping
  • Facebook Offers Insights on Emerging Shopping Behaviors
  • Taylor Swift has shattered records and grabbed headlines with re-recorded hits on her “Red” album. Watch the 10-minute Short Film of her most revealing and deeply personal hit, “All Too Well.”
  • Multiple Google Maps Updates in Time for the Holidays
  • Twitter, Search Engine Land Dropping AMP
  • The November 2021 Core Update Is Live
  • Snapchat Adds “Layers” to Snap Map
  • Committing to a hiring strategy that seeks out a wide range of experiences and cultural understanding ensures your company will have its finger on the pulse of customer needs. But diverse perspectives won’t help if you don’t build a culture in which people are encouraged to share.
  • With more than a quarter of the US population living with a disability, it should go without saying that your business website should be accessible. 
  • Looks like folks are getting their holiday shopping done early, suggested by a spike in Contact Growth across industries, especially consumer goods
  • Ad Spend is up 48% after dipping in September, however this recovery was not displayed by large companies
  • Creating campaigns that resonate in the crowded personal care market can be a tall order. 
  • Sales Calls hit an all time high – a pattern we also observed last year – which leads us to predict a drop in November and December
  • The importance of bringing order to your marketing operations processes

11/15/2021

  • In the smart speaker/display market, as of June 2021, Consumer Intelligence Research Partners (CIRP) estimated that Amazon controls 69% of the market, Google has 25%, Apple has 5% and Facebook has 1% (cumulative sales)
  • Google, Facebook, Amazon control 64% of digital ad spending
  • What consumers are expecting from their preferred brands
  • Methods to win and nurture the trust of your consumers
  • Best practices of collecting and using first-party data as third-party cookies fade away
  • The New Jersey Economic Development Authority (NJEDA) Board approved the creation of the Main Street Micro Business Loan, which will provide financing of up to $50,000 to eligible micro-businesses in New Jersey with ten or fewer full-time employees
  • Never post typos again with Undo Tweet. Set a customizable timer of up to 60 seconds to preview, undo, and make changes to your Tweet, reply, thread, or Quote Tweet before it posts to your timeline
  • Amazon released the first generation Echo (feat. Alexa) in November 2014. It’s now seven years old
  • Most of Facebook’s 21 acquisitions since 2018 in gaming and VR
  • New FB shopping features: Group shops, products recs, live shopping
  • Amazon opens 35K sq-ft. cashier-less grocery store in Illinois
  • Google Earth Engine: A powerful “contribution to climate science.”
  • Gathering data isn’t enough. Measurement unlocks success
  • Digital transformation is a journey, and each brand will navigate it in its own way
  • Drive conversions with Performance Max campaigns
  • There’s been growth in searches related to new jobs
  • From people to platforms to governments, concern about online privacy is growing

11/11/2021

  • Google has now new tools for publishers to activate first-party data
  • Another search engine has launched: You.com. It appeared in public beta
  • Yelp has introduced a new scrollable homepage feed featuring local restaurants
  • Professional Profiles are a new tool on Twitter that will enable your business to have a unique and clearly defined presence on the platform
  • 2021 has been a year of high expectations and unprecedented developments in digital marketing
  • The EU’s General Court in Luxembourg has upheld antitrust regulators’ nearly $3 billion fine from 2017, involving Google Shopping search
  • SMBs losing supply chain war to Amazon, Walmart (WaPo)
  • Apple launches “Business Essentials” device management for SMBs
  • NRF predicts ~10.5% holiday sales growth this year, online up to 15%
  • Facebook kills some interest, identity ad-targeting (NYT)
  • SMS marketing boosts revenue for local restaurants

11/10/2021

  • Holiday shopping is starting earlier
Calendar inside circle graph: 31% of U.S. consumers started their holiday shopping in June.
  • Expected scarcity due to supply-chain challenges
Shopping bags inside circle graph: 47% of U.S. consumers expect COVID-19 to impact how they shop this holiday season.
Wrapped gifts inside circle graph: 60% of U.S. consumers who are planning to shop for the holidays say they will shop more at local small businesses.
  • How to avoid duplicate content issues with unique local landing pages for multi-location businesses
  • Why citations still play an important role
  • The importance of competitor research
  • The challenges of managing Google Business Profile at scale
  • Email marketing is essential to any industry and doing a routine clean up can be beneficial to your company’s data reports and conversion rates
  • The holiday season is prime time to hit quota and set your team up for months to come

11/09/2021

  • Today, the platform has over 1 billion monthly users and brands are using TikTok ads to reach them
  • Global marketing can be complicated — and we’re not just talking about scheduling a Zoom meeting across 4 different timezones
  • Celebrating National Entrepreneurship Month…
  • How will personalization and customer experience drive how organizations build and maintain their brand equity?
  • Who will consumers trust with the protection of their first-party data?
  • Google My Business Is Changing Its Name, Again
  • Facebook for Business Is Now Meta for Business
  • Desktop Version of Page Experience Update Slated for February 2022
  • Google Maps Reaches 10 Billion Play Store Downloads
  • Data is useless unless it helps companies make smarter decisions, improve customer experience, and enhance business outcomes
  • Google Maps has more than 10B Android installs (but only a 3.9 rating)
  • Nearly 84% of email is opened on mobile devices, with the iPhone leading the way
  • In October, the FTC notified major US brands that “misleading use of endorsements could lead to major financial penalties.”
  • Companies in nearly every industry seek to use data to make better decisions. But the need for better data in decision-making is just half of the challenge

11/08/2021

  • GMB Rebrands to Google Business Profile: What Does it Mean for Local Businesses?
  • Agility in business is nothing new
  • Businesses have always needed to be agile—experimenting, adapting, and changing—to succeed
  • The difference today is the speed and scale of change required
  • Different ways to increase marketing velocity by focusing on optimizing and becoming more agile in your approach
  • The importance of centralizing work in one place for better visibility and alignment
  • The need to automate workflows and standardize campaign processes to save time

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October 2021 Shouts

Learn what is New in Marketing in October 2021

  • Most Temporarily Closed Businesses Have Reopened, Yelp Reports
  • Google Local Finder Displaying Review Carousels for Service Businesses
  • Facebook Offers New Communication Tools for Businesses
  • How Ratings and Reviews Impact Local Rankings
  • Amazon Launches Its Own Version of BOPIS
  • GMB Rolls Out LGBTQ+ and Transgender Attributes More Broadly
  • 73% of customers now describe themselves as “channel agnostic.”
  • +500% “in theaters now”
  • +200% “concert tickets”
  • +200% “events near me this weekend”
  • +400% “cars to buy”
  • +70% “car prices”
  • +60% “car detailing near”
  • +300% “good career path”
  • +200% “calculator for home loan”
  • +100% “college online admission form”
  • It’s hard to predict exactly how this year’s holiday season will play out in terms of people’s behavior and COVID-19 protocols. 
  • There have been a number of exciting improvements to Apple Maps with this latest upgrade, including:
    • Better filtering options for local business searches
    • Enhanced navigation and travel experiences
    • Updates to curated guides
  • 100% virtual means you can attend from anywhere: office, home, couch, etc.
  • 85% of SMBs Return, Performance Ads Illusion, Facebook’s NewBrand

Multilingual SEO: An Untapped Resource for Local Businesses

Multilingual SEO: An Untapped Resource for Local Businesses

60 million people—almost a quarter of the US population—speak a non-English language as their mother tongue. And if they’re speaking it, you can be sure they’re searching with it, too!

In every major US city, a large proportion of non-English speakers live, work, and shop. Yet how many local businesses are optimizing their websites for multilingual audiences?


How quickly can you respond to changing market forces?

Marketers are under constant pressure to innovate, change, and drive demand. To be successful, one of the most important skills a marketer can develop is the ability to be agile and quickly respond to changing market forces.

This skill has never been more important than today as marketers strive to be productive and effective while working from our homes under the shadow of a global pandemic. Carefully curated marketing plans that seemed relevant two months ago must be completely reworked.

We’ve found that marketing organizations with a single, unified enterprise work management solution can boost creativity, speed, and agility to help teams iteratively plan and prioritize when things quickly shift.


Looking for Multilingual solution for your office ?

How to Measure Our Success for Local SEO ?

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
  • Domain authority (DA): websites with a higher DA perform better

We will setup these metrics before we start and periodically review with you for your success.

So, what are You doing Today?

Act Now !

We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!

Call us Now 855-515-5544

Contact us 24/7 Online with this Web Form

Click here if You are Ready to Order one of our Standard Soultions to Meet Your Digital Marketing Needs ?

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Set The Right Budget

If You Do Just One Thing To Drive More Online Sales With Youtube Ads, Set The Right Budget

Yes, you have read it correctly, your budget directly impacts how fast your PPC Campaign for Search, Display or Video will be optimized for conversions.

But that is not all the story. This is a very simplistic picture. What is more important is the creative targeting of your audience and powerful delivery of message.

But it is ultimately the right size budget that determines the outcome.

By setting the right budget-to-bid ratio, the machine-learning algorithm is fed more data, learns faster, and you’ll see better results sooner.

For example, if your daily budget is 15 times your target CPA, it will take the algorithm 1 week to optimize your campaign. Alternatively, if your budget is 10 times your target CPA, it will take 2 weeks, while
a budget of 5 will take 3 weeks.

Have you Set your PPC Budget Properly ?

Do You need Help in Setting up a Search Campaign?

Do You need Help in Setting up a Display Campaign?

Do You need Help in Setting up a Video Campaign?

How to Measure Our Success for Local SEO ?

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
  • Domain authority (DA): websites with a higher DA perform better

We will setup these metrics before we start and periodically review with you for your success.

So, what are You doing Today?

Act Now !

We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!

Call us Now 855-515-5544

Contact us 24/7 Online with this Web Form

Click here if You are Ready to Order one of our Standard Soultions to Meet Your Digital Marketing Needs ?

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Video Viewers seek out Relatable Content

Video Viewers seek out Relatable Content

As boundaries between public and private narrows, online video viewers seek out relatable content

We have heard many times, content is king. Increasingly, online viewers demand relatable videos. Here are some reasons:

  • During covid times, our homes became offices, virtual schools, and day care centers. Thus, the once clear line between our public and private lives disappeared.
  • People felt less pressure to project unrealistic images of their lives and grew to expect the same of their favorite creators and the content they produced.
  • With so many people making videos themselves, there are new opportunities to “speak the same language” as viewers in ways that make them feel closer and more connected to your art, brand, or passion.
  • Late-night talk shows adapted to the pandemic and many of TV’s biggest stars started to seem like YouTubers, with the numbers to show for it. The Daily Show, an American news satire program, saw its YouTube viewership grow 45% in 2020 versus the year before.
  • Globally, we saw views of chess-related content grow by over 100% in the past year.

The winners in the world of video are those who manage to break the fourth wall and pull audiences in with their relatability.

https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/the-future-of-video-viewing/

In a world where the barriers between public and private have collapsed, the winners in the world of video are those who manage to break the fourth wall and pull audiences in with their relatability.

Source: https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/the-future-of-video-viewing/

How to Measure Our Success for Local SEO ?

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
  • Domain authority (DA): websites with a higher DA perform better

We will setup these metrics before we start and periodically review with you for your success.

So, what are You doing Today?

Act Now !

We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!

Call us Now 855-515-5544

Contact us 24/7 Online with this Web Form

Click here if You are Ready to Order one of our Standard Soultions to Meet Your Digital Marketing Needs ?

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Great Customer Experiences are Easier to Imagine

Great Customer Experiences are Easier to Imagine

Businesses today understand they need to be customer-focused in their marketing as well as in all of their other operations. To ensure that customers and prospects have the ideal interactions with their brands at every touchpoint, marketers first need in-depth information about the journey buyers currently navigate on their way to making a purchase, as well as how they interact post-purchase.

Great customer experiences are easier to imagine than to actually understand and deliver, which is why tools that help marketers analyze the customer journey are so critical.

Questions for you to Consider

  • Are you looking to expand your customer’s journey ?
  • Help them navigate the online experience ?
  • Is your Local Search Engine Marketing efforts stuck in same place ?
  • Are your PPC campaigns working as expected ?
  • Have you recently had a website audit by a 3rd party ?
  • Have you considered seo audit ?

How to Measure Our Success for Local SEO ?

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
  • Domain authority (DA): websites with a higher DA perform better

We will setup these metrics before we start and periodically review with you for your success.

So, what are You doing Today?

Act Now !

We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!

Call us Now 855-515-5544

Contact us 24/7 Online with this Web Form

Click here if You are Ready to Order one of our Standard Soultions to Meet Your Digital Marketing Needs ?

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