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Video Viewers seek out Relatable Content

Video Viewers seek out Relatable Content

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As boundaries between public and private narrows, online video viewers seek out relatable content

We have heard many times, content is king. Increasingly, online viewers demand relatable videos. Here are some reasons:

  • During covid times, our homes became offices, virtual schools, and day care centers. Thus, the once clear line between our public and private lives disappeared.
  • People felt less pressure to project unrealistic images of their lives and grew to expect the same of their favorite creators and the content they produced.
  • With so many people making videos themselves, there are new opportunities to “speak the same language” as viewers in ways that make them feel closer and more connected to your art, brand, or passion.
  • Late-night talk shows adapted to the pandemic and many of TV’s biggest stars started to seem like YouTubers, with the numbers to show for it. The Daily Show, an American news satire program, saw its YouTube viewership grow 45% in 2020 versus the year before.
  • Globally, we saw views of chess-related content grow by over 100% in the past year.

The winners in the world of video are those who manage to break the fourth wall and pull audiences in with their relatability.

https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/the-future-of-video-viewing/

In a world where the barriers between public and private have collapsed, the winners in the world of video are those who manage to break the fourth wall and pull audiences in with their relatability.

Source: https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/the-future-of-video-viewing/

How to Measure Our Success for Local SEO ?

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
  • Domain authority (DA): websites with a higher DA perform better

We will setup these metrics before we start and periodically review with you for your success.

So, what are You doing Today?

Act Now !

We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!

Call us Now 855-515-5544

Contact us 24/7 Online with this Web Form

Click here if You are Ready to Order one of our Standard Soultions to Meet Your Digital Marketing Needs ?

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Great Customer Experiences are Easier to Imagine

Great Customer Experiences are Easier to Imagine

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Businesses today understand they need to be customer-focused in their marketing as well as in all of their other operations. To ensure that customers and prospects have the ideal interactions with their brands at every touchpoint, marketers first need in-depth information about the journey buyers currently navigate on their way to making a purchase, as well as how they interact post-purchase.

Great customer experiences are easier to imagine than to actually understand and deliver, which is why tools that help marketers analyze the customer journey are so critical.

Questions for you to Consider

  • Are you looking to expand your customer’s journey ?
  • Help them navigate the online experience ?
  • Is your Local Search Engine Marketing efforts stuck in same place ?
  • Are your PPC campaigns working as expected ?
  • Have you recently had a website audit by a 3rd party ?
  • Have you considered seo audit ?

How to Measure Our Success for Local SEO ?

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
  • Domain authority (DA): websites with a higher DA perform better

We will setup these metrics before we start and periodically review with you for your success.

So, what are You doing Today?

Act Now !

We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!

Call us Now 855-515-5544

Contact us 24/7 Online with this Web Form

Click here if You are Ready to Order one of our Standard Soultions to Meet Your Digital Marketing Needs ?

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What is Trending In October 2021

What is Trending In October 2021 for Local Markets

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Halloween Supplies

+300% “family halloween costumes with baby”
+100% “halloween decorations outdoor”
+80% “best halloween costumes”

Return of Group Gatherings

+500% “in theaters now”
+200% “concert tickets”
+200% “events near me this weekend”

Car Shopping

+400% “cars to buy”
+70% “car prices”
+60% “car detailing near”

Help with Life Moments

+300% “good career path”
+200% “calculator for home loan”
+100% “college online admission form”

How to Measure Our Success for Local SEO ?

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
  • Domain authority (DA): websites with a higher DA perform better

We will setup these metrics before we start and periodically review with you for your success.

So, what are You doing Today?

Act Now !

We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!

Call us Now 855-515-5544

Contact us 24/7 Online with this Web Form

Click here if You are Ready to Order one of our Standard Soultions to Meet Your Digital Marketing Needs ?

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How Brands are achieving Real Digital Transformation

How Brands are achieving real digital Transformation

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What makes a successful brand in an era of constant disruption?

It’s one that is ready for volatile markets and massive shifts in consumer behavior, supply chains, and society at large, writes Bethany Poole, senior director of ads marketing at Google. 

But how does one prepare for such a world?

The standard answer has been “digital transformation.”

The pandemic accelerated the digital transformation already underway at many companies. Online sales volume has jumped across all brands and globally.

But a retailer’s Digital Transformation should not be about abandoning the physical stores for an exclusively digital storefront. There should be focus instead on making shopping experiences more inventive and inspirational, both online and offline.

But no matter where your business starts, these actions will pay immediate dividends. They’ll help you infuse agility into your plan and create marketing-driven growth for your company’s bottom line, all while future-proofing your business so you’re ready for whatever comes next.

Do you have a plan for Digital Readiness ?

How to Measure Our Success for Local SEO ?

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
  • Domain authority (DA): websites with a higher DA perform better

We will setup these metrics before we start and periodically review with you for your success.

So, what are You doing Today?

Act Now !

We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!

Call us Now 855-515-5544

Contact us 24/7 Online with this Web Form

Click here if You are Ready to Order one of our Standard Soultions to Meet Your Digital Marketing Needs ?

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85% of Business Locations Have Re-Opened

Yelp: 85% of Business Locations Have Re-Opened

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Though the Delta variant is still here, local economies are nearly back to normal, according to Yelp’s Q3 economic impact report. The report also documents new business growth, which is stronger in some categories and flat in others.

  • Among local businesses that temporarily closed during the pandemic, 85% have now reopened.
  • That number is pretty consistent across categories, with beauty coming in at 90%.
  • Entertainment and nightlife are seeing triple-digit gains, for example; however, hotels saw the lowest rate of new business growth (15%) in Q3.
  • 15% of SMBs nationally didn’t survive COVID.
  • Movies are still struggling.

Overall new business growth was flat vs. last year. Re-openings and new growth are fueled by rebounding consumer demand, as people return to pre-pandemic routines and activities – except movies – and feel more confident going back indoors.

Source: Yelp

What are your plans for the your local digital marketing?

How to Measure Our Success for Local SEO ?

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
  • Domain authority (DA): websites with a higher DA perform better

We will setup these metrics before we start and periodically review with you for your success.

So, what are You doing Today?

Act Now !

We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!

Call us Now 855-515-5544

Contact us 24/7 Online with this Web Form

Click here if You are Ready to Order one of our Standard Soultions to Meet Your Digital Marketing Needs ?

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Mobile Experience will Dominate Search Engine Results

Mobile Experience will Dominate Search Engine Results

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Four main reasons why Mobile will take a dominant role in local ad spending:

  • COVID’s impact on consumers’ increased time spent with mobile.
  • Digital’s overall momentum even before the COVID 2020.
  • The rise of virtual consumer channels like home delivery, convenient curbside pickup and integrated ecommerce.
  • Top categories like service business, retail and restaurants where physical channels like retail store visits decline.
  • Greater consumer acceptance and use of virtual and ecommerce channels.

If you are interested in learning more about how to integrate your SEO and Digital Marketing with SEO, give us a shout. We are here to help you succeed in your local service area.

How to Measure Our Success for Local SEO ?

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
  • Domain authority (DA): websites with a higher DA perform better

We will setup these metrics before we start and periodically review with you for your success.

So, what are You doing Today?

Act Now !

We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!

Call us Now 855-515-5544

Contact us 24/7 Online with this Web Form

Click here if You are Ready to Order one of our Standard Soultions to Meet Your Digital Marketing Needs ?

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Do you Understand How Smart Bids Work?

The following is from Google’s Support page

How Google Ads calculates bids

  • Smart Bidding uses Google’s machine learning technology to optimize for conversions across every ad auction.

Why: This allows you to set millions of unique bids every second across campaigns.

  • When calculating bids for Maximize conversions or Target CPA, your bid strategy will take into account your specified budget or target CPA, contextual signals at auction-time, and search query-level performance across your account.

Why: This helps your bid strategies predict the auction-time conversion rate before setting a bid.

  • When calculating bids for Maximize conversion value or Target ROAS, your bid strategy will take into account your specified budget or target ROAS, contextual signals at auction-time, and search query-level performance across your account.

Why: This helps your bid strategies predict the auction-time conversion value per click before setting a bid.

  • The same bid is applied across all keywords when using the Maximize clicks bid strategy.

Why: Bids are adjusted up or down to ensure you hit your campaign budgets while getting as many clicks as possible.

  • Bids are set to help achieve your Impression Share goal when using the Target impression share bid strategy.

Why: This will help you show your ad in the Google search results in the optimal location based on your goals.

Source: https://support.google.com/google-ads/answer/10950190

If you understand the above content, then you do not need us.

On the other hand, if you do not; please give us a call today and we will be glad to help you !


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Questions on Google Ads? Google Display Network ? Google Remarking ? First Party Data ?


Contact us Today for FREE consultation.

We are here to help you reach your goals within your defined Budge !


People Also Ask

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  • What are Google Ads and how do they work?
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July 2021 News Snippets

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July 2021

News Snippets

  • Continue marketing and reallocate your marketing budget mix
  • Engage with new segmented consumer groups
  • Focus on the end-to-end journey
  • Rethink multichannel marketing strategies
  • Go granular on your date with first-party data supported with second- and third-party data
  • This era of adoption and adaptation

Facebook Expands its e-Commerce Efforts.

According to eMarketer, U.S. social commerce sales will rise by 35% to $36.09 billion in 2021, accounting for 4.3% of total ecommerce sales. Facebook.com is making moves to capitalize on this trend, launching Shops on WhatsApp and Facebook Marketplace, which were previously only on Instagram and the main Facebook interface. Sprinkle in some virtual reality and artificial intelligence and it’s a recipe for extending audience reach and making online selling more high-tech.​​ Date: July 29, 2021

News and Ideas from Around the Web

Keywords: PPC, Digital Marketing, Search Engine Marketing, SEO Audit, Optimization, YouTube, Ads, Local, Law Firm, Google, Ranking

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What can Digital Marketing Do for Your Local Marketing ?

What can Digital Marketing Do for Your Local Marketing ?

Here’s 10:

  1. Real marketers sharing real advice.
  2. Learn straight from the source.
  3. It’s free. Seriously.
  4. On-demand access.
  5. 100% virtual.
  6. Celebrate the creativity of your community.
  7. Keep up with industry trends.
  8. Unify your organization.
  9. Deep-dive workshops.
  10. Safe online environment.

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Do You need Help with Local Digital Marketing ?

Digital Marketing

Let’s talk about Local Digital Marketing ?

Local Digital Marketing encompases all areas of Online Marketing for Your Local Presence: LSEO, LSEM, LSMM, LSMS, Local Content, eMail and Local Centric Website.

  • Local Digital Marketing aims to increase your visibility on the Internet as a whole, but your local business area as priority. It is your global strategy with local focus.
  • Local search marketing (LSEM) or Local Search Engine Optimization (LSEO) aims to increase your online visibility in a very specific geographic location, such as your town or city, county or surrounding counties including metropolitan areas.

We can help you with:

  • Integrating cross-channel experiences that serve your local customers
  • Deploy new tools to deliver better digital experiences
  • Implement cutting-edge email strategies to stand out from your local competitors

The goal however, is to entice new (or bring back) customer to your business’s website or a dedicated landing page for an engagement decision.

The platforms can be Google, YouTube, Facebook or LinkedIn.

The goal, the effort and the target remains the same.


People also ask

  • What are some examples of digital marketing?
  • What are the 7 types of digital marketing?
  • What are the 4 P’s of digital marketing?

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Need Help with Your Local Digital Marketing ?
How about a FREE Consult Today ?



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