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Mobile Ads: A Clearer Look At Mobile Ad Viewability

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The subject of ad viewability continues to be a contentious one throughout the industry, and many are simply confused by various elements of the debate, and rightfully so. It’s pretty confusing.

Last Updated on 16 Apr 2021 by wn

Summary of the Article

While the viewability issue spans across devices, mobile is a major part. The Mobile Majority released a new study on mobile ad viewability based on …

Article

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The subject of ad viewability continues to be a contentious one throughout the industry, and many are simply confused by various elements of the debate, and rightfully so. It’s pretty confusing. There are so many factors and parties that come into play it’s pretty much a big mess.

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first published: 2015-03-02 14:37:30

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