Mobile Ads: Beacons Promise More Data For Local Media

Last Updated on 16 Apr 2021 by wn

Summary of the Article

That allows for a better understanding of local media’s own mobile audience, Dean says, “and that gives you higher CPMs for your mobile ads.”.


NEW YORK — Before local media gets too frothed up over beacons as a mobile monetization panacea, Jared Dean would like them to consider some caveats.

Dean, the CTO of app builder StepLeader, says beacons are not a pathway to attribution, the holy grail of marketing. The likelihood of finding users via a palm-sized beacon, showing them a relevant ad and getting them into a store to make a purchase via a coupon or offer served through there smartphone is still remote.

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first published: 2015-03-02 17:08:02

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