Google AdWords News: 10 Experiments to Test Your Startup Hypothesis

Summary of the Article

Utilize Google AdWords, Yahoo!, Bing and other platforms by creating ads that take viewers to a page soliciting email signups and possibly pre-orders.

Article

You know that a new idea has gained dominance when it becomes practically a cliché.

This is what I’ve seen happen with the “lean startup,” a philosophy of viewing your startup as a scientific experiment in search of a business model. This concept began as a new idea and then became so popular people now consider it common sense.

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first published: 2015-03-02 18:11:15

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