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Mobile Ads: Increased Amount of Data from Multiple Devices Boosts Mobile Advertising in Latin America, Finds …

Last Updated on 16 Apr 2021 by wn

Summary of the Article

Latin American brands are turning to mobile advertising not only because it reaches consumers on the go but also because it fulfils different …



SAO PAULO, Brazil, March 11, 2015 /PRNewswire/ — The proliferation of smartphones, tablets and other mobile devices has created a catch-22 situation for mobile advertisers. While on the one hand, the customer pool has expanded vastly, the diversity of platforms and operating systems challenges advertisers to attract a true audience.

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first published: 2015-03-10 16:52:30

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