Mobile Ads: Increased Amount of Data from Multiple Devices Boosts Mobile Advertising in Latin America, Finds …

Summary of the Article

Latin American brands are turning to mobile advertising not only because it reaches consumers on the go but also because it fulfils different …



SAO PAULO, Brazil, March 11, 2015 /PRNewswire/ — The proliferation of smartphones, tablets and other mobile devices has created a catch-22 situation for mobile advertisers. While on the one hand, the customer pool has expanded vastly, the diversity of platforms and operating systems challenges advertisers to attract a true audience.

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first published: 2015-03-10 16:52:30

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